PromoPipeline LLC, a vertical search engine that allows channel partners to search for promotions from vendors and distributors, has introduced a new Web-based platform that enables resellers to locate promotional information as they need it, the company said on Tuesday.

According to PromoPipeline, its vertical search engine allows channel partners to search for promotions from vendors and distributors without logging onto multiple Web sites. The platform supports promotions search by categories, dates, SKUs or other relevant information to find vendor and distributor promotional offerings. Search results can be book-marked, printed or e-mailed to clients.

“Most vendors are concerned about decreasing returns to their promotion efforts,” says Colin Martin, PromoPipeline president. “Our unique platform enables vendors to touch resellers when they are about to make a purchase decision, increasing the shelf life of promotions and measure the impact of those promotions.”

PromoPipeline LLC www.promopipeline.com