**Editor’s Note:

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for a list of recent channel-program changes you should know.**

Phoenix NAP has rolled out its channel program and, as a result, expects more than 25 percent of annual sales to come from indirect partners by the end of this year.

To make that happen, the Phoenix-based data center is selling its colocation, public and private cloud, and hardware leases, through the channel. David Brimley, managing vice president of sales, also serves as channel chief.

We have spent a tremendous amount of time on developing the highest level of compensation packages, sales support options and engineering to ensure complete success for our partners, and look forward to fulfilling the long-awaited requests of our agents who have been looking to offer Phoenix NAPs products to their clients,” Brimley said.

And, should channel conflict occur, Brimley said indirect partners will take precedence. All direct sales people work with channel partners and still earn commission for helping agents and VARs. 

“Our goal and focus is to give every advantage we can to our indirect channel partners in any conflict situation,” Brimley said.

Phoenix NAP runs facilities in Arizona, Virginia and the Netherlands.

This is an excellent time for our company to jumpstart the channel division,” Ian McClarty, president of Phoenix NAP, said in a press release. With the addition of several cloud products over the past year, including managed private cloud and virtual private data center, we can confidently offer our partners the highest level of…technology and affordable solutions to, in turn, provide to their clients.”