Pexip, the video conferencing and collaboration provider, on Wednesday unveiled an expanded partner program to help partners address the growing demand for flexible collaboration software.

The PexAdvantage program gives partners access to Pexip’s full product portfolio with flexible deployment options to meet businesses’ varied security and architecture needs. These options range from self-hosted to delivered as a service.

Lauren Eustace, Pexip’s director of channels for the Americas, tells Channel Partners the expanded partner program comes as a result of the merger between Pexip and Videxio.

Pexip’s Lauren Eustace

“Both companies have always been 100% channel-focused,” she said. “After reviewing the channel programs of both companies, we saw an opportunity to take best from each and add new elements to create this new program.”

Through the program’s gold, silver, distribution and express-level tiers, the channel can access tools and support that match their individual business needs. Pexip has more than 300 partners globally.

There are several differences between the previous and expanded programs, Eustace said. Under the expanded program, partners can choose which parts of Pexip’s portfolio are aligned with their business model and customers’ needs, she said.

“Our new deal-registration program creates an environment that encourages and rewards transparency and earlier sales engagement,” she said. “Partners that register opportunities can earn increased margin through higher discounts.”

Partners also have access to additional sales and marketing resources to support activities like joint sales calls, trade shows and more, Eustace said. By reselling Pexip’s cloud-native video conferencing platform, partners can increase their recurring revenue and help customers collaborate on any device, from any location, the company said.

In addition to Pexip’s meeting platform, partners have access to the company’s interoperability solutions to break down barriers between video conferencing tools and enable more collaboration from anywhere.

“AVI-SPL is thrilled to be able to offer our customers a full suite of video conferencing solutions with Pexip,” said Tim Riek, AVI-SPL‘s senior vice president of services. “Pexip’s flexible deployment model, interoperability with Microsoft and Google, and smart scalability are all valuable solutions for our enterprise clients around the world. With this expanded program, we are uniquely positioned to meet our customers’ needs.”