Peer-to-Peer Blog: SNR Dreaming

As a result of the Broadvox and Cypress Communications merger, we decided it would be a good time to redesign our logo (most of you will miss the change) and redesign our business cards (much needed). As such, the new cards have been on my mind for weeks. So much so, that last night I dreamed about my new business card and the phone number designation SNR (Single Number Reach) that I chose. Those of you that have read this blog the last couple of years (and I thank you) learned some time ago that I do not know my cell phone number. IP communications and the new IP PBX features of simultaneous ringing and find me/follow me remove the need for more than one number. Therefore, the designations of Office”, Cell” or Direct” are both inaccurate and, quite frankly, arcane.

When you consider the value propositions delivered to promote sales of IP PBXs and Unified Communications (UC), SNR is an undervalued benefit. Of course, cost savings, productivity improvement, integrated UC solutions and more still make sense. However, the idea of getting rid of all of your other numbers and relying on a single number for contact eludes most of us. I have made the leap. My new card does not contain a cell phone number, fax number or pager ID. And I did not have to dream about it to make it happen. I just did it.

My card now reads SNR 214 646 XXXX.” (OK, I dont want all of you to call me, at least, not yet.)

Yesterday the events related to IT Expo East began with a Pre-Conference Service Provider Workshop sponsored by Ingate at the Miami Beach Conference Center. Broadvox, along with other service providers, presented various perspectives on interoperability, security and making the transition to SIP Trunking. Broadvox was represented by Chad Krantz, executive director of channel sales, on the subject of delivering SIP to the enterprise. IT Expo will run through Friday and Ill summarize my experience then.

David Byrd is vice president of marketing and sales for

Broadvox

, and is responsible for marketing and channel sales programs to SMBs, enterprises and carriers as well as defining the product offering. Prior to joining Broadvox, David was the vice president of Channels and Alliances for Eftia and Telcordia. As director of eBusiness Development with i2 Technologies, he developed major partnerships with many of the leaders in Internet eCommerce and supply chain management. As CEO of Planet Hollywood Online he was a pioneer in using early Internet technologies to build a branded entertainment and eCommerce website company partnered with Planet Hollywood. Having over 20 years of telecom sales and marketing experience, he has held executive positions with Hewlett-Packard, Sprint and Ericsson.