OpenMarket, which provides OpenMarket Exchange to enable off-portal mobile commerce, has announced 10 new mobile service providers connected to its platform.

OpenMarket has relationships with AT&T Inc./Cingular Wireless, Verizon Wireless, Sprint Nextel Corp., T-Mobile USA Inc. and Alltel Wireless, and now has added Virgin Mobile USA, metroPCS, Ampd Mobile, SunCom Wireless, Midwest Wireless, Voce Wireless, Farmers Wireless, Cellular South, Iowa Wireless and Union Cellular.

By establishing direct connections with mobile operators, OpenMarket Exchange allows media companies to market and deliver premium content and programs, including ringtones, games and interactive TV campaigns, directly to consumers.

The OpenMarket Exchange solution provides a standardized business model with reporting, settlement and transparent business terms.

OpenMarket www.openmarket.com