https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Master Agents
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity & Inclusion
  • MSSP Insider
  • MSP 501
    • Back
    • Apply Now
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • Videos
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
    • Channel Educational Series
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
    • Channel Convergence
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Content Resources
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • Excellence in Digital Services
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Master Agents
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity & Inclusion
  • MSSP Insider
  • MSP 501
    • Back
    • Apply Now
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • Videos
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
    • Channel Educational Series
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
    • Channel Convergence
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Content Resources
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • Excellence in Digital Services
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Telephony/UC/Collaboration


One-Third of Selling Time Is Wasted, Study Shows

  • Written by Channel
  • November 14, 2008

IT sales professionals are spending a third of their potential selling time in sales-preparation activities, according to new sales-enablement research from IDC.

“In addition to the staggering 26 percent of their week spent on administrative tasks, we find that sales professionals are spending, on average, 2.3 hours a week searching for marketing collateral, 5.8 hours a week searching for customer-related information, and another 6.4 hours a week creating presentations,” said Lee Levitt, program director of IDC’s Sales Advisory Service, which helps IT sales executives and their operational counterparts calibrate organizational and infrastructure investments based on revenue, expense and productivity benchmarks.

IDC’s research suggests that shifting as little as 10 minutes per week to productive selling time is worth $57,000 per year in increased revenue for an enterprise sales professional.

Sales enablement, which IDC defines as the broad set of activities that prepare members of the sales team (including channel partners) for success in sales engagements, is a key lever for sales productivity. Despite this, most companies have not moved beyond first- or second-generation sales-enablement strategies, according to IDC’s research.

Better sales-enablement processes will have a profound impact on sales productivity. IDC found “time-to-revenue” drops from months to weeks for organizations that have moved to “third-generation” sales-enablement environments. With more attention to enablement, sales people feel empowered, they perform better, and customer satisfaction increases, the researchers concluded.

Tags: Agents Telephony/UC/Collaboration

Related


  • View of globe from space
    8x8 Joins Microsoft as Westcon Partner to Spur International Growth
    The partnership starts in the United Kingdom and Ireland this month.
  • Roll Out the Red Carpet
    Ziply Fiber Rolls Out Agent Program with AppSmart, Intelisys, Telarus
    Having acquired Frontier's assets in the Northwest, Ziply Fiber's partner program will be watched closely by agents.
  • Businesswoman with help sign
    SMBs Need Channel Partners to Help with Long-Term Remote Working
    Research shows UK SMBs need help from partners with their technology investments.
  • Telarus Vet Ends Short 'Retirement,' Will Lead PPT Solutions' Channel Sales Strategy
    PPT Solutions provides customer experience and contact center consulting services.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • TBI Adds Rival Intelisys Alum, Tech Data, 8x8 Vets
  • Granite Unleashes Microsoft Teams Integration, Merged Voice Services
  • Vonage, Oracle, Salesforce Vets to Fuel Talkdesk Partners' Growth
  • Cloud Communications Market Rocked by Microsoft, COVID-19 in 2020

Galleries

View all

Biden Administration Issues Russian Sanctions in Response to SolarWinds Hack, Election Interference

April 16, 2021

Industry Perspectives

View all

Why Digital Transformation Is the ‘Invisible Hand’ of Our Time

April 19, 2021

SD-WAN Supports More Purposeful Shift to Cloud

April 16, 2021

How Tech Is Transforming Public Safety–and the Implications for Channel Partners

April 15, 2021

Webinars

View all

What to Look For: 2021 Threat Report

April 22, 2021

Health Care and SD-WAN: A Seller’s Guide

April 27, 2021

How MSPs Can Leverage SOCaaS to Improve Security & Grow Revenue

May 4, 2021

White Papers

View all

Carbonite Data Protection and Cyber Resilience

April 15, 2021

Top Tips: How Resellers Can Leverage Rackspace to Enhance Customer’s Cyber Security Protection with Microsoft 365 Security

March 30, 2021

Top Tips: Optimize Your Microsoft 365 Investment with Rackspace Technology

March 30, 2021

Upcoming Events

View all

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

MSP Summit

November 1, 2021 - November 2, 2021

Channel Evolution Europe

November 30, 2021 - December 1, 2021

Videos and Fastchats

View all

5 Reasons Diversity, Equity and Inclusion Is Important

Five9 Shares Insights on Implementing a DE&I Strategy

April 13, 2021

FASTCHAT: How Fortinet Reduces Complexity Through Networking, Security

March 31, 2021

Strong Customer Experience Needs Strong Partner Experience

December 22, 2020

Twitter

ChannelFutures

Learn how you can make apps and #cloud work for you. @VMware #appmodernization #digitaltransformation… twitter.com/i/web/status/1…

April 19, 2021
ChannelFutures

We're dedicated to bringing important ideas & perspectives that will enlighten & empower our audience at #CPExpo an… twitter.com/i/web/status/1…

April 19, 2021
ChannelFutures

If you needed any more reason to submit your @MSP_501 application, this promotional video will get you fired up!… twitter.com/i/web/status/1…

April 16, 2021
ChannelFutures

.@FrontierCorp just weeks away from exiting #Chapter11bankruptcy. dlvr.it/RxqkK1 https://t.co/yxyChKL9Um

April 16, 2021
ChannelFutures

#SDWAN supports a more purposeful shift to the #cloud @ComcastBusiness #networksecurity #hybridwork #security #SaaS… twitter.com/i/web/status/1…

April 16, 2021
ChannelFutures

RT @alysfitz: 67% of respondents reported burning out since the COVID-19 pandemic hit. We need to do better to support #WomenInTech, especi…

April 16, 2021
ChannelFutures

RT @AllianceofCW: #ACW members Mayka Rosales-Peterson and Raquel Wiley were elected to @ChannelFutures' #Diversity, #Equity, & #Inclusion B…

April 16, 2021
ChannelFutures

.@ZiplyFiber rolls out agent #partnerprogram. #networking dlvr.it/RxmM4K

April 16, 2021

MSSP Insider

Business advice for MSSPs and news from the broader security channel.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X