NetSapiens partners now have access to the CPaaS provider’s first formal partner program with cross-promotional marketing.

The Partner Alliance Program offers product, brand and company elevation opportunities. These include sponsoring and speaking at NetSapiens and/or partner events, as well as joint marketing, video, media and other targeted outreach initiatives.

Jason Byrne is NetSapiens‘ senior vice president of solution strategy, business development and marketing.

“We had an informal partner program prior to this, with various levels of success,” he said. “However, NetSapiens’ partner alliance goes way beyond your typical partner program. The alliance is built around people and our relationships first and foremost. It’s built around true partnerships and all guided with mutually agreed upon, clear expectations and performance goals for both parties.”

Rapid Growth

NetSapiens’ Jason Byrne

NetSapiens‘ success is driven by its rapid growth to over 1.7 million users on its platform through its partners, Byrne said. It’s also the recipient of many industry awards over the past year.

“This has brought a lot of partnership opportunities, allowing us to collaborate and deliver significant value to both our partners and service provider community,” he said.

NetSapiens knows which activities deliver the most return for both the company and its partners, Byrne said.

“Coming together is just the beginning, but executing together can accomplish so much,” he said. “Whether service providers are seeking advice from an expert, or looking to expand and wrap more value around their offering with the goal of differentiating themselves, we have the partnership for you.”

Partners benefit from more referrals and opportunities to fill pipeline, and have more access to exclusive resources, Byrne said.

Alan Percy is CMO at TelcoBridges, an alliance program partner.

“NetSapiens and TelcoBridges have a very symbiotic relationship,” he said. “We provide connectivity to the outside world and, together with NetSapiens, are able to deliver meaningful network transformation. We have easily aligned our business models. Moreover, we come to the market with a similar attitude and approach.”

Crexendo Acquisition

This week, Crexendo announced it is acquiring NetSapiens for about $50 million, including $10 million in cash and the remainder in stock. Crexendo provides UCaaS, call center, collaboration services and other cloud business services.

Steven Mihaylo is Tempe, Arizona-based Crexendo‘s CEO.

“This is our first major step in accelerating our growth and expanding our footprint,” he said. “This accretive and synergistic acquisition is a win for both companies. Crexendo will be able to increase its offerings and size using the NetSapiens technology, and will further benefit from a wealth of additional engineering, sales and marketing talent. The NetSapiens team will benefit from the Crexendo resources and public company cache to continue their growth and enhance their offering portfolio.”