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LogMeIn Inc., a publicly traded provider of remote desktop access and cloud collaboration apps, on Wednesday announced it’s launching a new channel partner program.

The company intends to target MSPs, VARs and other IT partners whose customers are transitioning to the cloud and dealing with the BYOD movement. The program is called LogMeIn Elevate and will be rolled out in phases, first in North America and then internationally. The first phase will take aim at IT service providers with remote management and support services; the second phase will add resellers interested in selling cloud collaboration and productivity apps.

Ted Roller, LogMeIn’s vice president of channel development, will serve as channel chief.

When talking to todays MSPs and IT service providers, almost all of them are looking for ways to shift their future portfolio toward the needs of cloud-centric businesses and with that, change the focus of management from networks and devices to users and apps,” Roller said. “The goal of our channel program will be simple: Give service providers the tools, education, marketing support they need to accelerate this transition.”

To that point, Elevate partners will receive the following: