Junction Networks said it is launching a new white-label product allowing resellers to offer its VoIP platform via their own Web sites formatted to their branding schemes.

The white-label program will allow users to re-brand Junction Networks existing management portal, including graphics and color schemes, by submitting a custom style-sheet to be applied to the companys portal. Resellers who operate their own communications management portals can integrate all or part of Junction Networks portal through the Web services open source API. This includes billing, call detail records and phone number databases, the company said.

Junction Networks said its hosted PBX reseller program allows resellers to purchase its services with no start-up costs, at a discount off direct retail prices, create custom packages and set their own prices for customers. Resellers who are not prepared to meet one of the four commitment levels can purchase individual packages and can scale up at any time, the company said.

The company also said it has named Internet voice technology industry veteran Tim Cleves manager of channel sales.

Cleves will lead Junction Networks hosted PBX reseller program. He previously was the head of sales and marketing for Broadband Properties and has worked as a technology manager for GenSage Inc. and was manager of dedicated sales at InterPort Communications.

Junction Networks www.junctionnetworks.com