It’s Channel Partners 360° Time: How Did You Shine This Year?

Every time I turn around there’s a new channel award on the block. What’s next, “Top 10 Conference Lunches” or “Best Tchotchke at a Trade Show With More Than 100 Exhibitors”?

This is year four for Channel Partners’ 360° awards program, and it’s still based on a straightforward but important premise: Reward innovation. Period. While some awards programs look at revenue, deal size, sales growth, who’s “emerging,” or, in a painful flashback to high school, who’s the “coolest,” Channel Partners’ 360° – The Business Value Awards honors solutions providers that ignore labels and use telecom, cloud and IT solutions to make a real difference for their customers.

It’s about walking the business-orientation walk.

We’re not limiting entries by revenue or label or whether you’re cool (we think you are). The CP 360° program rewards partners – agents, VARs, dealers, systems integrators, MSPs, CSPs, solutions providers and consultants – of all sizes. What’s important is that you created business value for your customers in 2016. Maybe you pulled together solutions from several suppliers, or maybe you just found a cutting-edge tech that solved a thorny problem. Or perhaps you developed professional or managed services or deployed your own house-made applications or processes. Whatever your story, we want to hear it.

Ready? Download our entry form, tell us how you helped a customer in 2015, and submit by Dec. 31. All applications will be evaluated by Channel Partners editors along with an all-star panel of technology channel experts. The top applicants will be recognized in a dinner ceremony at the Spring 2016 Channel Partners Conference & Expo in Las Vegas. Winners will also be featured in various video and digital media. So go ahead — tell us your story.

Follow editor in chief @LornaGarey on Twitter.