Brian Lischer, founder and CEO of Ignyte, offers examples of the right time to rebrand your business.

Craig Galbraith, Editorial Director

June 7, 2018

1 Min Read
Ignyte CP Expo 2018

In this CP Studio session at the 2018 Channel Partners Conference & Expo in Las Vegas, Brian Lischer, founder and CEO of Ignyte, explains the differences between marketing and branding; offers examples of the right time to rebrand your business; and describes mistakes a company can make when taking on such a task.

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About the Author(s)

Craig Galbraith

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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