**Editor’s Note: Click here for a list of November’s important channel-program changes you should know.**

IP carrier Flowroute on Wednesday formally launched its new Reseller Partner Program and already has enrolled 50 partners in North America.

The program is open for applications from IT and MSPs. Applications are encouraged from companies with a “strong software as a service (SaaS) orientation and a business model built around providing value-added services and solutions.” Flowroute provides developers, SaaS service providers and enterprises direct access to resources such as phone numbers, inbound and outbound calling, messaging and advanced signaling for use in applications and services.

Dan Nordale, Flowroute’s chief marketing officer, tells Channel Partners his company sees its reseller partners as “a huge area for growth and potential.” The company has had relationships with many key resellers for a long time and the new program formalizes its existing reseller program, he said.

“Flowroute really strives to give our partners the control they need to provide their customers, versus following the traditional carrier model,” he said. “Resellers need to have control over the voice and messaging services in order to serve their customers well, which presents a significant opportunity for us to help them differentiate and grow their offerings.”

The program includes: the Flowroute Manager portal; discounted pricing to accelerate profitability; an initial $25 credit for members to test the service and integration; sales and technical training, and customer marketing materials; and priority support for qualifying resellers.

“Our goal is to make it easy for partners to get their customers – enterprises – up and in production quickly and flawlessly,” Nordale said. “If you are a Flowroute partner, we provide you with premium support during the ramp-up process of your customers. We establish test accounts to help them wring out issues in the environment prior to going into production, and we are working hard to certify with more reseller platforms.”

Flowroute also works with its partners to ensure that “we are in lockstep with their pricing to remain competitive and that our resellers are able to maximize their profit potential,” he said.

Among the partners enrolled in the program are MetroTech, OpenIP Solutions and Steadfast Telecommunications.

“Flowroute has proven to be the most reliable business partner for the delivery of our voice services,” said Tom Schooley, OpenIP’s president. “We’ve worked with many SIP providers, but we have yet to find a voice partner that delivers high quality audio, on demand ease of use, purposeful security features and excellent reseller support like Flowroute.”