Zoom just expanded its Master Agent Referral Partner Program to include new benefits on Zoom Phone and Zoom United deals.

Qualifying deals provide more partner revenue and a simpler commission structure offers more predictability, the company said.

Zoom United is a unified meetings, phone and chat offering.

In addition, Zoom has continued expanding its presence with six new master agents in North America and Europe. Eleven master agents and more than 2,000 subagents now participate in the program.

Moreover, the company introduced new initiatives to gather feedback from partners. Those include a global partner advisory council and partner perspectives survey.

Zoom Master Agent Benefits

Laura Padilla is Zoom‘s head of global business development and channel.

Zoom’s Laura Padilla

“Given our first-year anniversary of the Master Agent Referral Partner Program, we are excited to make new enhancements to the program,” she said. “These updates were prompted by many reasons, one being our commitment to delivering an excellent partner experience — and another being partner feedback.”

With Zoom’s new commission structure, master agents can expand their business with existing Zoom Meetings customers. They can also offer Zoom Phone and Zoom United, and get bigger commissions for new opportunities.

The program enhancements put Zoom in a more competitive position in UCaaS, Padilla said.

“With Zoom’s current brand awareness in the marketplace, this provides a competitive advantage for our partners to come across net-new customers and revenue opportunities,” she said.

Following the program’s inception, the Zoom master agent program expanded into new locations this past fall.

“The partner community played a valuable role in delivering the Zoom platform to our global business customers,” Padilla said. “We saw increased demand for cloud collaboration platforms over the past year. And our partner program saw significant expansion and increased momentum across the globe.”

Two master agents, Avant and Intelisys, have achieved $1 million in monthly recurring revenue (MRR) within one year of participating in this program.