CPaaS Sales Tips: Benefits, Ideal Customer, Partner Talking Points

Sales of communications platform as a service (CPaaS) is a growing opportunity for the channel partner community. Who is the target customer? What knowledge should you have when meeting with a prospect?

These are questions Channel Futures TV asked Brent Wilford, senior director of CX and unified communications at Avant, the tech services distributor.

It’s part of a new video series in conjunction with our Channel Futures 20 (CF20) lists that run every month. In those, we highlight 20 companies — some well-known players as well as up-and-comers — that are making a name for themselves in a particular technology. January is CPaaS month.

Check out our video on CPaaS sales with Wilford above; then, see who analysts we interviewed said should make our list of 20 top CPaaS providers.