https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Services Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • MSP 501 Information Center
    • 2021 MSP 501 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • DE&I 101
    • Top Gun 51
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Services Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • MSP 501 Information Center
    • 2021 MSP 501 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • DE&I 101
    • Top Gun 51
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Telephony/UC/Collaboration


Shutterstock

Billing

CallTower Rolls Out Billing as a Service for White-Label Partners

  • Written by Edward Gately
  • July 18, 2018
The platform is designed to assist partners with real-time reporting and tax management.

**Editor’s Note: Read our list of 20 top UCaaS providers offering products and services via channel partners.**

Unified communications provider CallTower has added a new billing-as-a-service (BaaS) platform for its white-label partners.

CallTower’s BaaS platform aims to make it easy for white-label partners to build orders and convert those orders into customers, “further enabling partners to establish automated collections while building a robust monthly recurring revenue stream,” the company said. In addition, the platform is designed to assist partners with real-time reporting and tax management.

CallTower's Brad Nichols

CallTower’s Brad Nichols

Brad Nichols, CallTower’s director of wholesale, tells Channel Partners his company already helps its white-label partners with sales enablement, marketing and customer operations training. This is the last big enhancement needed, he said.

“To be a true white-label provider, you have to have BaaS,” he said. “The need for this platform is really to enable partners to sell, quote and deliver these services on a more consistent basis. This is my second company where I’ve pretty much been building a wholesale model and I knew from the last company I worked with that this was really going to be a need for most wholesale partners, because in wholesale, the partners are now the ones that are billing their customers directly, unlike the channel side where CallTower would be billing their customers.”

Many of CallTower’s partners are MSPs and VARs, and are not directly in the telephony business, “so this just gives them a platform where they can leverage the telephony world a lot easier,” Nichols said.

“Ultimately our solutions are what’s going to give white-label partners a competitive advantage, CallTower’s proprietary Skype for Business solution and Cisco‘s solutions as well,” he said. “This platform gives them the ability to now become their own service provider. It gives them the ability to run their business a lot better and the advantage of being a better provider for their customers.”

BaaS helps CallTower build out its wholesale model to the next stage, Nichols said.

“We’re now a fully fledged white-label provider, as well as going through the channel,” he said. “It helps partners build a monthly recurring revenue customer base that they own. It helps them also internally by not having to reinvent the wheel to get into an industry that they should be getting into. It removes the friction.”

“We are excited to announce this partner-enablement solution,” said Tom Sullivan, CallTower’s vice president of sales. “Our (BaaS) enables providers to more effectively on-board new customers, accelerate revenue capture, improve efficiency and reduce overhead.”

Tags: Agents New Products & Services Telephony/UC/Collaboration

Most Recent


  • Are You Ready
    Microsoft Readies Era of NPU Devices with Hybrid Loop, Project Volterra
    Devices with neural processors will enable processing to shift from device to cloud.
  • trophy
    Verizon, AT&T Among Avaya Partner of the Year Award Winners
    Who was awarded the overall U.S. Partner of the Year for total growth?
  • Q&A
    Ingram Micro Talks AWS Partnership Success, CloudBlue, MSPs, Cybersecurity, More
    “AWS and Ingram are doing all the right things to develop partners’ competency," said Ingram Micro's executive director, cloud services.
  • Woman on phone
    Ooma Office Pro Plus Promises Simple Call Center Setup, More
    Ooma Office already comes with more than 50 features.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Conflict Boxing Gloves
    Channel Conflict, Controversy: SolarWinds Hack, Racism, Layoffs, Zoom-RingCentral
  • PlanetOne Gainey Golf Event Feature
    PlanetOne Golf Event: In-Person Channel Networking Makes Big Comeback
  • Lawsuit
    FTC Lawsuit: Frontier Communications Misled Customers About DSL Speeds
  • SaaS provider
    8x8 XCaaS Eliminates Silos, Optimizes Customer Experience

Upcoming Events

View all

Channel Partners Europe

June 14, 2022 - June 15, 2022

MSP Summit

September 13, 2022 - September 16, 2022

Galleries

View all

Verizon Data Breach Investigation Report: Employee Cybersecurity Training Still Lagging as Stolen Credentials Rise

May 24, 2022

8 Takeaways You Need to Know from AWS’ Public Sector Summit

May 24, 2022

Top 5 Cloud, Data Announcements from Informatica World

May 24, 2022

Industry Perspectives

View all

Leverage Your MSP’s People Power

May 24, 2022

How SD-WAN Helps Secure the Expanding Network Perimeter

May 19, 2022

A Sneak Peek at the 2022 BrightCloud Threat Report

May 17, 2022

Webinars

View all

Simplifying SaaS Security for MSPs

April 27, 2022

How to Supercharge The Network to Support Your IT Superhero Moves

May 3, 2022

The 2022 MSP Challenge: Scale Service Delivery Despite the Talent Gap

April 21, 2022

White Papers

View all

The New Bottom Line: How MSPs Can Meet the Healthcare Crisis While Evolving Their Businesses

April 19, 2022

How to build a Security Operations Center (on a budget)

April 4, 2022

The AT&T Cybersecurity Incident Response Toolkit

April 4, 2022

Channel Futures TV

View all

AT&T, Microsoft, Cisco, ThreatLocker on Unlocking Partner Potential

Agents Share ‘Secrets,’ Industry Opportunity

May 11, 2022

Vonage Addresses Potential Partner Opportunity via Acquisition by Ericsson

May 5, 2022

Lumen Technologies ‘Built for Growth and Scale’

May 4, 2022

Twitter

ChannelFutures

.@Avaya doles our Partner of the Year honors to @ATTBusiness @VerrizonBusiness @Converge_One @Jenne_inc @TELUS… twitter.com/i/web/status/1…

May 24, 2022
ChannelFutures

.@IngramMicroInc's John Dusett talks @ThisIsCloudBlue, MSPs, cybersecurity, AWS and more. dlvr.it/SR0Cw1 https://t.co/OpcZRj9fdb

May 24, 2022
ChannelFutures

.@VZDBIR dove deep into the latest #databreach trends. @TheMediaTrust @saryunayyar @Gurucul @olsontmt… twitter.com/i/web/status/1…

May 24, 2022
ChannelFutures

Using people power to drive #profitability and capitalize on emerging #tech @Sherweb #MSPs dlvr.it/SQzrrl https://t.co/XwLfY492B0

May 24, 2022
ChannelFutures

.@Unit4Global @embridgeconsult talk the shift away from service delivery to sales #ERP. dlvr.it/SQzmPV https://t.co/dKLAPIKfzS

May 24, 2022
ChannelFutures

This Thursday, join us online for this incredible discussion, hosted by @chachelly of @figfirm, and featuring the i… twitter.com/i/web/status/1…

May 24, 2022
ChannelFutures

Check out the news coming from @Informatica today regarding cloud, data, #AI. #InformaticaWorld… twitter.com/i/web/status/1…

May 24, 2022
ChannelFutures

What are traits of a valuable vendor/partner relationship? We asked our roundtable partner participants to weigh in… twitter.com/i/web/status/1…

May 23, 2022

MSSP Insider

Business advice for MSSPs and news from the broader security channel.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X