Business News – It’s a DSL Life,Forum Campaign Says

Posted: 06/2000

It’s a DSL Life,Forum Campaign Says

DSL Forum
(www.adsl.com), a nonprofit organization of more than 300 global telecommunications industry leaders and service and equipment providers, unveiled its Mindshare Awareness Campaign promoting the benefits of DSL technology.

According to the DSL Forum, the campaign’s theme, “Say Hello to DSL,” sends consumers the message that “DSL is simply a new way of life, a personal tool working seamlessly over regular phone lines, giving users faster access to education, entertainment, and all the things that simplify and improve life.” The campaign will hit consumers everywhere they go seeking entertainment and education.

Additionally, the launch of
www.dsllife.com provides a resource for local DSL sources, as the site features interactive maps that direct end users to local DSL service providers. The DSL Life website also serves as an educational resource for DSL technology through streaming video, testimonials, hot links, answers to frequently asked questions and more.

The initial sponsors of the campaign are BellSouth Corp.
(www.bellsouth.com), Bell Atlantic Corp.
(www.bell-atl.com) and Intel Corp. (www.intel.com).

Other first-phase sponsors are Nortel Networks
(www.nortelnetworks.com), GTE (www.gte.com), SBC Communications
(www.sbc.com), Cisco Systems (www.cisco.com), AMD
(www.amd.com/telecoms), Nokia (www.nokia.com), Alcatel
(www.alcatel.com), Efficient Networks (www.efficient.com) and ARESCOM Inc.
(www.arescom.com).