Avaya on Tuesday launched a new subscription program for its cloud, hybrid and on-premises unified communications (UC) and contact center (CC) solutions.

The Avaya IX Subscription program aims to make it easier for enterprise customers to buy and consume Avaya’s communications and collaboration solutions to drive their business growth. It provides customers with a flexible consumption-based alternative to traditional perpetual pricing models, and also can facilitate their transition to cloud, the company said.

The program offers monthly or annual subscription payments, allowing customers to avoid the complexity and cost of software licensing and contract renewals, and instead focus on growing their businesses, according to Avaya. Additional program benefits lower business risk, increase operational agility, streamline budgeting and purchasing processes, and maximize flexibility when adding new services and users, it said.

Avaya IX subscription includes access to the latest software releases, the freedom to flex up to 20% over the number of subscribed users at no additional charge and support from the company’s services organization. Additionally, Avaya IX Spaces, the company’s new cloud-based platform for team collaboration and meetings, is included as part of all Avaya IX Subscriptions. Avaya IX Spaces integrates voice, video, tasks, sharing and more into one solution that can be accessed anywhere and on any device–mobile devices, desktops, telephones and room systems.

Avaya’s Frank Ciccone

“For many customers, moving to a subscription model for their on-premises communication infrastructure is a logical next step in their journey to the cloud — or to accelerate their overall business transformation,” said Frank Ciccone, Avaya’s senior vice president of sales. “This highlights our commitment to better meet the needs of our clients and guide them on a transition path to the future in a way that work best for their business. It is also another example of our strategy to increase the value and flexibility of our UC and CC solutions to address our customers’ evolving requirements.”

As part of the program, Avaya is providing trade-in and upgrade offers for existing customers to protect and extend the current investments in their Avaya communications infrastructure. Customers can trade-in their existing perpetual licenses for credits to be applied towards their subscription payments.

For customers not running on the latest Avaya software releases, Avaya also is offering an “Experience Avaya” program to upgrade to Avaya OneCloud or Avaya IX on-premise software. Additionally, customers can take advantage of Avaya’s device as a service program to add a subscription to the line of Avaya IX devices to their monthly Avaya IX subscription payment.