Aspect, a unified communications (UC) solutions provider, announced it has appointed new executive leadership to oversee the company’s unified communications strategy and marketing initiatives. Andy Bezaitis is now the senior vice president of product management and Laurie Cairns has joined the company as the senior vice president of marketing.

Bezaitis brings more than 20 years of leadership experience to his new role. In this position, Bezaitis will oversee a product management team responsible for driving UC product enhancements through research, analysis, customer engagement, competitive intelligence and field communication. He continues acting as the company’s primary liaison to Microsoft. Before joining Aspect, he was the senior vice president of business development at Cantata Technology.

Cairns brings more than 25 years of marketing and brand expertise to Aspect. Her new responsibilities as senior vice president include driving marketing initiatives and brand strategy to further Aspect’s leadership in providing unified communications solutions for enterprises and their contact centers. Her career includes the formation and executive management of LEC, an integrated branding agency founded in 1986. She holds a business process patent in Internet promotions, and is the marketing committee chair of Lumity, a nonprofit organization that leverages information technology. She brings extensive experience in both software and communications, and has worked closely with Aspect on strategy, messaging and demand creation for nearly ten years.