https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Tech Services Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • MSP 501 Information Center
    • 2021 MSP 501 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • DE&I 101
    • Top Gun 51
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Tech Services Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • MSP 501 Information Center
    • 2021 MSP 501 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • DE&I 101
    • Top Gun 51
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Telephony/UC/Collaboration


All 4 One: Master Agencies Merge

  • Written by Channel
  • May 31, 2004




Three master agencies - UteleSys, Communications Industries and Telelink Communications - have come together to form X4 Communications LLC, consolidating carrier commitments and back offices to improve commissions and efficiencies for their subagents. The new company launched in April.

“Our cradle-to-grave approach to managing agent processes and focus on quality control will allow us to provide the best agent experience in the industry,” says Steve Braverman, former Telelink president and CEO.

Braverman takes the helm as X4’s CEO and vice president of marketing and business development.

UteleSys founding partner Steve Snure will assume rolls as COO and CTO and his brother and partner Randy Snure will serve as director of partner compensation. Communications Industries’ founder Dennis (DJ) Fioretti will be vice president of sales and CFO. All former staff members of each partner have been retained.

The company says it will focus on perfecting its internal and external automation. X4’s new Agent On-boarding Program, for example, is a multistep process designed to help educate new agents on X4’s products, services and procedures. At the same time, X4 will seek to control “information overload” on behalf of its agents. It will pass on only pertinent vendor information to agents through periodic e-mails and an upcoming newsletter.

Braverman says the trio had little overlap in their contracts. Communications Industries had deals with SBC Communications Inc., Qwest Communications International Inc. and Global Crossing Ltd. while UteleSys maintained agreements with Qwest, PowerNet Global Communications and Primus Telecommunications Group Inc. In contrast, Telelink developed relationships with CLECs, such as XO Communications Inc., Focal Communications Corp., mPower Communications and others.

Braverman says Communications Industries had worked with both of the other master agencies and its founder Fioretti initiated the discussions about merging the three entities more than a year ago. The companies had been working jointly on an informal basis - passing agent leads to each other without overrides - before they finally agreed to make it official last December.

A key driver of the move was economies of scale, he says, noting that by combining the companies are able to support a pre-sales group, post-sales group and run the back-office with one Logicware software license.

He says that along with the efficiencies, X4 also is able to offer more aggressive commissions. The company renegotiated all its carrier agreements to reflect its increased buying power.

X4 has about 200 agents and plans to add another 80 by the end of the year. The company’s end user targets are businesses spending about $1,500 to $2,200 per month for voice and data services.

Links

X4 Communications www.x4communications.com

Tags: Agents Telephony/UC/Collaboration

Most Recent


  • Twenty, 20
    The CF List: 2022's 20 Top SD-WAN Providers You Should Know
    A leading SD-WAN provider has to show greater value across a number of different domains.
  • Making Waves
    8 Channel People Making Waves This Week at Avant, Cisco, Databricks, More
    We reported on the same story three times this week because of its importance to the channel. Can you guess which topic?
  • Desk Phone
    Net2phone SVP Talks Acquisition, Latin America and the Future of the Desk Phone
    "I would say 2020 was probably our greatest year because many people were pushed, whether they liked it or not, to a home office."
  • Dave Dyson CP Expo 2022
    Agents Share 'Secrets,' Industry Opportunity
    It's a great time to be an agent. Our partner-only panel offers advice.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Sales Strategy
    Telesystem Promotes TBI, MetTel Vet to Channel Strategy Manager
  • Cloud Phone
    AT&T to Offer Up to 1 Million Customers Cisco Webex Calling
  • Sign a Contract
    Unisys Adds Managed UCaaS with $153 Million Unify Square Acquisition
  • Fortune 500 2021 logo
    AT&T, Microsoft, Verizon, More Tech, Telco Companies Make Latest Fortune 500

Upcoming Events

View all

Channel Partners Europe

June 14, 2022 - June 15, 2022

MSP Summit

September 13, 2022 - September 16, 2022

Galleries

View all

The CF List: 2022’s 20 Top SD-WAN Providers You Should Know

May 18, 2022

Marketing All-Stars Share Their Focus for 2022 and Beyond

May 18, 2022

6 Takeaways from the Ingram Micro Executive Panel

May 17, 2022

Industry Perspectives

View all

A Sneak Peek at the 2022 BrightCloud Threat Report

May 17, 2022

Build Customers for Life with CX and Lifecycle Selling

May 16, 2022

Voice Analytics Are a Must-Have as Companies Evolve COVID-Rushed Tech

May 12, 2022

Webinars

View all

Simplifying SaaS Security for MSPs

April 27, 2022

How to Supercharge The Network to Support Your IT Superhero Moves

May 3, 2022

The 2022 MSP Challenge: Scale Service Delivery Despite the Talent Gap

April 21, 2022

White Papers

View all

The New Bottom Line: How MSPs Can Meet the Healthcare Crisis While Evolving Their Businesses

April 19, 2022

How to build a Security Operations Center (on a budget)

April 4, 2022

The AT&T Cybersecurity Incident Response Toolkit

April 4, 2022

Channel Futures TV

View all

AT&T, Microsoft, Cisco, ThreatLocker on Unlocking Partner Potential

Agents Share ‘Secrets,’ Industry Opportunity

May 11, 2022

Vonage Addresses Potential Partner Opportunity via Acquisition by Ericsson

May 5, 2022

Lumen Technologies ‘Built for Growth and Scale’

May 4, 2022

Twitter

ChannelFutures

[email protected] now reaches 177 countries — 80 more regions for the channel to target. And #AWS has a new #publicsector… twitter.com/i/web/status/1…

May 18, 2022
ChannelFutures

Our CMO roundtable series concludes with members’ predictions on what their primary focus will be in the months ahe… twitter.com/i/web/status/1…

May 18, 2022
ChannelFutures

“@IngramMicroInc's role is to be the enabler of an ecosystem,” @SahooSanj said at the company's cloud summit.… twitter.com/i/web/status/1…

May 18, 2022
ChannelFutures

Take a sneak peak at BrightCloud's 2022 Threat Report. #Channel Partners #CyberThreats @Webroot… twitter.com/i/web/status/1…

May 18, 2022
ChannelFutures

#GoogleCloudSummit unveils new solutions for #zerotrust, supply chain security. @googlecloud dlvr.it/SQZ2By https://t.co/37buEDQ030

May 18, 2022
ChannelFutures

.@Veeam CEO @anandeswaran is gunning for outsized share of data protection market at #veeamOn2022… twitter.com/i/web/status/1…

May 18, 2022
ChannelFutures

#ChannelEurope keynote with @contextworld addresses partners staying calm amid market volatility.… twitter.com/i/web/status/1…

May 17, 2022
ChannelFutures

Read about how the partnership between @AryakaNetworks and @AppSmartcom is a milestone for both companies.… twitter.com/i/web/status/1…

May 17, 2022

MSSP Insider

Business advice for MSSPs and news from the broader security channel.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X