Aircall, the provider of cloud-based phone system and call center software, has launched a new partner program designed to help agents and resellers sell its phone solution to their SMB customers.

The company’s new channel partnership team is led by D.J. Kreft, who joined Aircall as vice president of North America channel partnerships and brings 20-plus years of experience in channel partnerships for business communications solutions. He previously was enterprise sales director at Voyant.

Aircall’s D.J. Kreft

Kreft is building a team of industry and channel experts including Cary Bush, who joins Aircall as director of channel sales. He previously was technology consultant at CloudBasedService.com

Kreft said Aircall had a program in place for technology partners with technologies like customer resource management (CRM) and help-desk solutions, and the new program complements that one. The need for market expansion and revenue growth prompted the need for the new partner program, he said.

“While Aircall has a fantastic direct sales team in New York and Paris, Aircall appreciates that working with experts in [the] channel will help us reach a larger audience and accelerate growth,” he said. “Our integrated channel strategy enables partners to access Aircall’s sales and technical resources to assist in closing business. For partners, working with Aircall allows them to recommend a product built specifically for SMBs who need a solution that’s easy to set up, integrations with their business tools and has global coverage.”

From an operational standpoint, Aircall’s new partner relationship management (PRM) platform provides partners “frictionless” access to real-time lead and deal registration, marketing assets, technical specifications and important partner compensation tools, Kreft said.

“On both sides, we each benefit from working with experts who are best-in-class in their field,” he said. “The team at Aircall has a sincere appreciation for the value that the channel delivers a fast-growing business like Aircall. That’s why the channel is a big part of our growth strategy.”