Aircall partners now have access to the company’s new app partner program to build, launch and grow their apps.

Aircall‘s cloud-based phone system helps companies globally manage millions of customer support and sales calls daily.

The company’s App Marketplace added 45 new partners in 2020 alone. Its new program will extend the company’s developer site – which launched in June 2020 – and app marketplace.

Go-to-Market Strategy

Raphael Assaraf is Aircall’s manager of app ecosystems.

Aircall’s Raphael Assaraf

“This is Aircall’s first formal partner program for technology partners,” he said. “And it will combine the success we’ve seen through our app marketplace and developer website. This is now a full-fledged and dedicated program.”

The partner program and resulting integrations will help to expand voice as a valuable channel for collaboration between team members, Assaraf said.

“We’ve had tremendous growth in apps being built on top of Aircall over the last year,” he said. “And we want to ensure a scalable go-to-market strategy for them, as well as the best outcome for our clients. One thing is clear through the growth we’ve seen in the past year. The power of human connection is so important — in interactions with customers, with co-workers and with brands, especially as many offices have shifted to remote work in the past year. Our voice platform has been invaluable to remote teams. But we also know that people want to use voice for more than just phone calls, but also to give teams the data they need to provide more customer-centric service.”

Driven by Feedback

Every development Aircall makes is driven by partner need and feedback, Assaraf said.

“One example is our work with Klaus,” he said. “They have been an Aircall customer for years. And by joining our partner program, they’ll not only be available to purchase and install via our app marketplace, but we get to really integrate into Klaus’ team, and work and grow alongside them. We have monthly brainstorming calls, partner stories and enablement sessions. And they all help us make a better partner program, and help Klaus deliver a better product to their customers.”

On the business side, Aircall partners have access to dedicated resources and the company’s customers, Assaraf said.

“On the product side, they will access resources to build the best integration possible tailored for their specific needs — all while remaining simplistic for their employees to implement,” he said.

Lílian Ertel is head of partnerships at Klaus.

“We wanted Klaus to be easily available for the new generation of Aircall customers and we’ve felt the impact of our partnership immensely, from being featured in the app marketplace, to having monthly brainstorming calls, partner stories and enablement sessions,” she said. “Aircall always made the process simple and fun.”