SMBs will seek sophisticated online backup and data recovery capabilities in 2013, according to Zetta.net, a provider of backup/data recovery technology to the SMB market. MSPs should review Zetta.net’s predictions, as they indicate a potentially substantial opportunity to create or expand backup/data recovery service offerings.
Zetta.net goes as far as predicting online backup technology will become “dominant” in the SMB sector. This prediction is based on online backup systems giving SMBs access to better security standards, as well as speed and functionality, than they can achieve internally. And online server backup is only a fraction of the cost required for backup software, storage, support and offsite services - not including the time and resources spent managing multiple products and vendors. Of course, MSPs can tie together disparate products and vendors and deliver everything to an MSP in one neat, on-demand package.
Hybrid Backup 2.0 Opens New PossibilitiesThe emergence of what Zetta.net calls “hybrid backup 2.0” technology - replicated data in the cloud with a "lean local" copy of large database files without using physical backup appliances, will open new possibilities for SMBs seeking better backup and recovery. With data protection streamlined into a single solution, SMBs will no longer have to piece together an expensive solution comprised of multiple products from disparate vendors. This ease of deployment and affordability will lead to the mainstream adoption of integrated data protection among SMBs, which in turn will spur the development of cloud-based backup solutions.
MSPs Play Vital RoleMSPs have a vital role to play in this emerging new world of SMB online backup and data recovery. Even single-vendor hybrid backup 2.0 solutions still require SMBs to transfer all of their data, establish connections, maintain the solution, etc. This is all time- and potentially money-intensive activity that most SMBs would prefer to avoid. MSPs can step in and free SMBs of all the “grunt work” that goes along with implementing and utilizing even the easiest of solutions. In addition, MSPs can also give SMBs easy access to “best of breed” solutions that combine functionality from different vendors.
Obviously a provider of hybrid backup 2.0 technology like Zetta.net will benefit greatly if these predictions pan out, and to some extent the company may be trying to shape the future by publicly predicting it. But the basic premise is quite reasonable and this evolution is almost guaranteed to occur to at least some extent. MSPs should investigate ways they can lend a hand to helping the evolution along, perhaps even by investigating Zetta.net’s own MSP program.