Cisco to MSPs: Think Bigger

At first glance, Cisco Systems' revamped Managed Services Partner Program allows small VARs to leverage NOCs (network operation centers) from larger Cisco partners. But Cisco has another key message for larger MSPs that want to move into new markets.

Indeed, Cisco is encouraging larger MSPs to outsource certain capabilities to one another in order to move into adjacent or new markets, according to Surinder Brar, senior director of marketing for Cisco's worldwide channels.

In this video, Brar describes Cisco's revamped Managed Services Partner Program -- which allows VARs to leverage NOCs from certified MSPs. And going forward, Brar expects large service providers to move into new markets (unified communications, unified computing, telepresence, etc.) through partnerships with one another.

What Is A Master MSP?

Cisco has also created a Master MSP designation for its top-tier managed service providers. However, the Cisco Master MSP designation is not to be confused with the generic Master MSP industry term -- which describes MSPs that host services for peer VARs and MSPs. In Cisco's case, Master MSPs don't necessarily offer hosted services to channel partners.

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