Telepresence. Video surveillance. Managed video services. Can small managed service providers compete in those markets with big broadband providers like Cablevision?
Before you answer consider this: Smaller players like Envysion are promoting recurring revenue opportunities for managed video as a service (MVaaS). I told readers about Envysion back in January 2008. Now, Envysion is back with a partner program for MSPs. But broadband giants like Cablevision also are diving deeper into managed video. It's a contrast in styles and strategies for MSPs. Here's why.
Envysion is mixing traditional MSP partner programs with managed video capabilities. Industry Retail Group (IRG) is among the first MSPs to embrace Envysion's services. According to Envysion, the company's partner program:
"The program delivers a new recurring revenue stream with a differentiated web-based managed video service to industry partners looking to expand their offerings and grow their business. ... Envysion Partners can provide their customers with remote access to on-site video that is tied to business applications, such as Point of Sale (POS) systems and security access."Translation: Envysion seeks partners.
In stark contrast, Cablevision and other big broadband providers are prompting managed video directly to customers. This week Cablevision, the New York broadband provider, launched Lightpath Managed Video service, a flat rate pricing video service that provides connectivity as well as encoding and decoding of digital video.
According to Cablevision:
Lightpath Managed Video service is purpose-built to directly address the needs of the media sector, including production facilities, broadcasters, television stations, and content distributors, as well as non-media organizations, such as healthcare facilities, municipalities and enterprises with high-resolution "broadcast quality" video requirements, such as security surveillance and video conferencing.We're also tracking managed telepresence initiatives (like Glowpoint and Cisco TelePresence for hotels, from AT&T).
Frankly, the managed telepresence and managed video markets are moving faster than I expected. TelePresence has had a slow start on the corporate front because enterprises don't want to pay $300,000 per executive conference room. But shared telepresence space in hotels -- where executives can schedule global meetings -- will drive this market into the mainstream, I believe.