Axcient, a hybrid cloud backup company, continues to build stronger relationships in the managed services market. The latest effort involves integration with Autotask, the PSA (professional services automation) software provider. The Axcient-Autotask integration also provides some clues about how CEO Mark Cattini is positioning Autotask for potential growth.
Let's start with the actual news: Axcient offers a hybrid cloud solution that includes a free on-premise appliance linked to Axcient's cloud business continuity service. Axcient CEO Justin Moore recently explained the strategy in TalkinCloud FastChat Video:
The Axcient solution now integrates with Autotask service tickets -- for service management, reporting and billing uses, the two companies say. Axcient has been busy in recent months building an MSP alliance ecosystem; big wins include a relationship with Hewlett-Packard.
Subtle Shifts at AutotaskMeanwhile, Autotask is subtly branding itself with clearer marketing and SEO (search engine optimization) terms. Consider this subtle but important change:
- In an early 2010 press release, Autotask positioned itself as "the world leader in hosted IT Business Management software." But that definition left out Autotask's target customer base.
- In the current Autotask-Axcient press release, Autotask positions itself as "the world’s leading cloud-based IT Business Management software built specifically for VARs, MSPs and other technology solution providers."
Meanwhile, many of the major PSA (professional services automation) and RMM (remote monitoring and management) software suppliers -- everyone from ConnectWise to N-able -- have been expanding their marketing messages to reach resellers and VARs that have yet to master managed services.
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