Windows Phone 8 for Enterprises, Consumers: Microsoft Wants Both
“Smart phone users today don’t know about Windows Phone, and that’s a problem we’re going to fix with Windows Phone 8,” said Charles Thomas Gruhler, technology marketing executive and branding strategist, during a Microsoft Worldwide Partner Conference 2012 (WPC12) keynote today. Here’s the recap.
On the business side, so-called “company hubs” will provide a management server for deploying and managing Windows Phone 8 — a clear focus on mobile device management (MDM) and mobile application management (MDM). Gruhler also mentioned Windows Phone 8 integration with Exchange, Lync, Office, Bing, Skype and SharePhoint — and built-in mobile device management. But can Windows Phone 8 take market share from Apple iPhone and Google Android smart phones? Hmmm… Here’s a minute by minute keynote update.
The keynote got a huge round of applause as Gruhler described a people-first approach to the phone and its customizable tiles. Among the key points:
- “It will be the most modern smart phone platform available anywhere. It will have a shared core with Windows 8.”
- Windows Phone 8 will be the “most integrated platform for the Microsoft family of products.”
- Windows Phone 8 apps are 30 percent easier to develop vs. Android; I didn’t catch the source.
- Intriguing that Microsoft mentioned Android rather than Apple iPhone… perhaps an iPhone mention is coming but it sounds like Microsoft sees Android as the more likely competitive target.
- 81 pecent of CIOs rank Windows Phone as great for business. Again, I didn’t catch the source.
- “It offers buttery smooth performance.”
- Seven of the 10 highest rated consumer devices on Amazon are Windows Phones, he said. “That’s exciting when consumer choice is driving devices.” (That quote begs the question: Do CIO opinions about Windows Phone, which Gruhler mentioned, matter?
- Windows Phone has surpassed 100,000 apps in the marketplace.
- App writers won’t have to publish through the Microsoft marketplace. That means more freedom for developers, partners and customers. But can Microsoft enforce app quality control?
- Apps can live on company servers in so-called “company hubs”
- Windows Phone 8 will be in 50 languages, that’s 25 more than Apple announced in June. (There’s that Apple mention…)
More insights soon.