Windows 8 Apps: Lenovo’s New Application Developer Program
Who will write Windows 8 apps? Perhaps the answer is Lenovo partners. Indeed, the PC maker has launched the Lenovo Developer Program. The goal is to create a “specialized category of apps” that unlock the full power of Lenovo’s Windows 8 tablets (including the new ThinkPad Tablet 2), ultrabooks, smart phones and smart TVs. While rivals like Acer complain about Microsoft’s Surface tablet hardware push, Lenovo seems be be telling developers “let’s innovate together.” Plus, Lenovo is opening its own section in the Windows 8 Store. Here are the details.
Dilip Bhatia,VP and general manager, ThinkPad Business Unit, unveiled the Lenovo Developer Program today in New York. Here’s a FastChat Video containing the announcement:
[youtube width=”300″ height=”254″]http://youtu.be/WxbTYqJthvs[/youtube]
The event celebrated ThinkPad’s 20-year anniversary. Lenovo used the event to more fully discuss:
- The ThinkPad X1 Carbon Ultrabook
- ThinkPad T430u Ultrabook for small business
- The ThinkPad 2 tablet, running Windows 8, coming in October.
The Windows 8 strategy calls for Microsoft to have a common code base across smart phones, tablets and PCs — allowing developers to more easily write multi-platform apps. But Lenovo wants to make sure its own devices have the most innovative Windows 8 apps.
Developers, the PC maker claims, will gain “access to Lenovo tools and technologies, development support and an easy way to deploy and merchandise their apps with revenue opportunities through the Lenovo section of the Windows 8 Store and other platforms.”
Hmmm… But how will Lenovo win the hearts and minds of developers? The VAR Guy will be watching and listening for new clues.