https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Services Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • MSP 501 Information Center
    • 2021 MSP 501 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • DE&I 101
    • Top Gun 51
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Services Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • MSP 501 Information Center
    • 2021 MSP 501 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • DE&I 101
    • Top Gun 51
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Technologies


The SMB Mobile Web Site Opportunity for MSPs

  • Written by Dan Berthiaume
  • May 7, 2012

In what seems to be a situation tailor-made for MSPs, a majority of SMBs with less than 100 employees want to leverage mobile marketing, but lack the time and resources to effectively do so. A new survey of these smaller SMBs from Web.com shows about seven in 10 (69 percent) say mobile marketing is key to their growth in the next five years and will consider increasing their mobile spend this year. However, while 60 percent of SMBs surveyed have a website, only 26 percent have a website that could be considered “mobile-friendly,” and a mere 14 percent have a website specifically designed for mobile access.

Of the 14 percent of surveyed SMBs with stand-alone mobile sites, an impressive 84 percent have seen an increase in new business activity due to their mobile marketing efforts.  And SMBs do generally recognize the potential value mobile marketing can deliver. About two-thirds of respondents (64 percent) plan to increase their mobile marketing investment this year, while one-third (33 percent) plan to keep it level and a mere 3 percent are planning to decrease their investment.

Top motivations for respondents to invest in mobile marketing include providing better service to customers (38 percent), attracting more local customers (36 percent), and gaining competitive advantage (34 percent).

MSPs Can Capture SMB Mobile Marketing Spend

While SMBs recognize the value of mobile marketing and are in many cases willing to increase their spending to obtain that value, as mentioned above, time and resources often limit their capability to employ mobile marketing technologies. About two-thirds (64 percent) of respondents have a one-person marketing team consisting of the owner, who undoubtedly has numerous other pressing issues on their plate and may also serve as the HR administrator and financial manager, among other roles.

Managed Services Open Mobile Marketing Door

Managed services can open the proverbial door for SMBs to enter the world of mobile marketing. MSPs can manage the entire mobile marketing process, from site design and hosting to managing more advanced functions such as customer segmentation and targeting, and even full-fledged transactions. MSPs can also offer specific services to fill in gaps, such as managing the day-to-day operations of a mobile site an SMB has already built and launched, or creating and running a mobile loyalty program.

Whatever is preventing an SMB from reaping the rewards of mobile marketing, MSPs should be able to remove the obstacle, and take a reasonable reward for themselves in the process.

Tags: Agents Cloud Service Providers MSPs VARs/SIs Technologies

Most Recent


  • Must See
    IBM, F5, Appgate, Axonius, CyberGRX Among 'Must-See' Vendors at RSA
    EMA said these vendors provide products and solutions that are some of the best in the industry.
  • Business building block growth
    So You Want to Build a Microsoft Practice? Here's What It Will Take
    “It's a labor of love, and it didn't happen overnight," Jim Campbell of Opkalla said.
  • Compliance Issues
    ConnectWise Enhances Innovation, Partner Experience with Additions to Leadership Team
    Todd Hale becomes ConnectWise CIO and Ciaran Chu will lead the innovation business unit as general manager, ConnectWise Control.
  • CEO's chair and desk, plus nameplate
    McAfee Names Intuit Vet New President and CEO
    This is part of McAfee's transition to a pure-play consumer protection company.

One comment

  1. Avatar Commerce May 8, 2012 @ 3:14 pm
    Reply

    Business need to have hosting so they can manage more advanced functions like customer segmentation and targeting and need to keep up with the day to day new technologies to keep mobile marketing.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Cloud Phone
    AT&T to Offer Up to 1 Million Customers Cisco Webex Calling
  • hurricane season
    4 Things MSPs Should Consider When Prepping for Hurricane Season
  • edge computing
    'Challenging Results' for MSPs in Channel Futures' Exclusive Quarterly Survey
  • Cloud Computing
    'No Drama'? Microsoft Status as SAP-Preferred Cloud Partner Fades

Upcoming Events

View all

Channel Partners Europe

June 14, 2022 - June 15, 2022

MSP Summit

September 13, 2022 - September 16, 2022

Galleries

View all

IBM, F5, Appgate, Axonius, CyberGRX Among ‘Must-See’ Vendors at RSA

May 25, 2022

So You Want to Build a Microsoft Practice? Here’s What It Will Take

May 25, 2022

Cisco Hybrid Cloud Trends Report Indicates Important Uptake

May 25, 2022

Industry Perspectives

View all

Leverage Your MSP’s People Power

May 24, 2022

How SD-WAN Helps Secure the Expanding Network Perimeter

May 19, 2022

A Sneak Peek at the 2022 BrightCloud Threat Report

May 17, 2022

Webinars

View all

Simplifying SaaS Security for MSPs

April 27, 2022

How to Supercharge The Network to Support Your IT Superhero Moves

May 3, 2022

The 2022 MSP Challenge: Scale Service Delivery Despite the Talent Gap

April 21, 2022

White Papers

View all

Work Goes Remote – (and Other Top ITOps Trends)

May 25, 2022

The New Bottom Line: How MSPs Can Meet the Healthcare Crisis While Evolving Their Businesses

April 19, 2022

How to build a Security Operations Center (on a budget)

April 4, 2022

Channel Futures TV

View all

AT&T, Microsoft, Cisco, ThreatLocker on Unlocking Partner Potential

Agents Share ‘Secrets,’ Industry Opportunity

May 11, 2022

Vonage Addresses Potential Partner Opportunity via Acquisition by Ericsson

May 5, 2022

Lumen Technologies ‘Built for Growth and Scale’

May 4, 2022

Twitter

ChannelFutures

Introducing the 2022 Channel Futures MSP 501: The best of the best. Register for the reveal webinar here.… twitter.com/i/web/status/1…

May 25, 2022
ChannelFutures

.@Tanium launches new Technology Partner Program. #endpointdata dlvr.it/SR3pvw https://t.co/5DL6gvTAhX

May 25, 2022
ChannelFutures

EMA's picks for must-see vendors at next month's @RSAConference: @AppGateSecurity, @AxoniusInc, @coalfire,… twitter.com/i/web/status/1…

May 25, 2022
ChannelFutures

Jim Campbell of @opkalla shared how the consultancy built a Microsoft gold partner CSP business in 18 months.… twitter.com/i/web/status/1…

May 25, 2022
ChannelFutures

.@Nable's new N-hanced Services empower partners to leverage N-able’s full breadth of experience and expertise, the… twitter.com/i/web/status/1…

May 25, 2022
ChannelFutures

Work Goes Remote – (and Other Top ITOps Trends) dlvr.it/SR3d06

May 25, 2022
ChannelFutures

.@ConnectWise adds two executives to its leadership team: Todd Hale as CIO and Ciaran Chu as GM of ConnectWise Cont… twitter.com/i/web/status/1…

May 25, 2022
ChannelFutures

.@Intuit vet joining @McAfee as its new president and CEO. #cybersecurity dlvr.it/SR3c0s https://t.co/GH5cJzTq8F

May 25, 2022

MSSP Insider

Business advice for MSSPs and news from the broader security channel.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X