https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

Technologies


ShoreTel Helps Starts an Apple Watch Conversation

  • Written by Michael Vizard 1
  • April 24, 2015

Regardless of how anyone feels about whether there is a valid use case for an Apple Watch, there’s no getting away from the fact that, at the very least, it’s a conversation starter. The challenge facing solution providers is finding a way to turn that conversation into something that creates some potential revenue opportunities for them.

Regardless of how anyone feels about whether there is a valid use case for an Apple Watch, there’s no getting away from the fact that, at the very least, it’s a conversation starter. The challenge facing solution providers is finding a way to turn that conversation into something that creates some potential revenue opportunities for them.

Buried in all the hoopla about the availability of the Apple Watch today is an announcement from ShoreTel that it is making its portfolio of unified communications (UC) applications available for the Apple Watch.

ShoreTel already supports the application programming interfaces (APIs) that Apple exposes on the Apple iPhone, so adding support for the Apple Watch APIs isn’t that much of a technical stretch. In fact, ShoreTel product manager Ed Wright said the bigger challenge was determining what set of functions to expose on an Apple Watch, which has much less screen real estate than an Apple iPhone.

Ultimately, ShoreTel decided to keep it relatively simple. Owners of an Apple Watch that invoke a ShoreTel UC application can access contact lists when initiating a call, redial a call, accept or reject a call, view and respond to instant messages, view and update presence functions, and join a collaboration session.

Of course, initiating any of these actions is only possible when the Apple Watch is in the proximity of the user's iPhone. Given that fact that pricing for the Apple Watch starts at $300, not everybody inside an organization is going to have one. But those who do more likely will be individuals that are either highly enamored with technology or have a lot of disposable income. From solution providers' perspective, those often are the very people they should most want to engage, because they are either predisposed to appreciate the value of technology or exercise enough influence inside their organizations to command a comfortable salary.

Of course, not everyone who goes out and buys an Apple Watch will think to use it to access enterprise applications. But once folks see what can be done it’s probably only a matter of “time” before they start to make the connection.

In the meantime, solution providers might want to buy a few Apple Watches and connect them back to modern UC environments. After all, nothing quite creates the appropriate level of envy in a potential customer than being able to see someone do something really cool that they would love to be able to do if only they knew how it was done themselves.

Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs Technologies

Related


  • Two cloud-shaped hands shaking among other clouds in the sky.
    IBM Buys Cloud MSP Taos for Expertise in AWS, Azure, Google
    Channel partners will be able to take advantage of the combined companies’ hybrid cloud capabilities.
  • ThinkPad X1 Titanium Yoga
    Lenovo to Ship Its Thinnest ThinkPad Yet with X1 Titanium Yoga
    Lenovo's expanded commercial line includes revamped ThinkBooks and AR glasses.
  • Ransomware and malware
    Help Your Customers Mitigate Malware: Viruses, Worms, and Trojans…Oh My!
    With the right antivirus protection, your customers can better detect and prevent the spread of malware.
  • Pax8 Kicks Off European Expansion with Launch of Pax8 UK
    Cloud distributor Pax8 leverages its recent Wirehive acquisition to launch Pax8 UK.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • How Secure is Your Cloud Data?
  • McAfee Employees Getting Pink-Slipped in Likely 'Belt-Tightening'
  • Microsoft Launches Surface Pro 7+ for Business, Sold Only via Channel
  • SMBs’ Cybersecurity Risk Awareness Is Rising

Galleries

View all

New, Changing Partner Programs: AWS, Tech Data, Avaya, Verizon

January 11, 2021

Industry Perspectives

View all

The Right Data Migration Tool Helps Schools Move to Cloud During COVID Crisis

January 19, 2021

Cloud-Based CRM: What SMBs Need to Know about Backup and Recovery

January 19, 2021

Cybersecurity: What to Expect in 2021

January 19, 2021

Webinars

View all

Blueprint for a Scalable MSSP Practice in 2021

January 21, 2021

Who’s Behind the Mask? Hacker Personas Explained

January 26, 2021

How Managed Hosting Providers Thrive with the Alternative Cloud

February 24, 2021

White Papers

View all

Why Subscription Business Model

January 15, 2021

The Ultimate MSP Guide to Sales Efficiency

January 14, 2021

Eight Reasons Why MSPs Need IT Industry-Specific Sales Tools

January 14, 2021

Upcoming Events

View all

Channel Partners Virtual

March 2, 2021 - March 4, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

.@Carbonite Migrate uses real-time replication to move workloads to #cloud with minimal risk and near-zero downtime… twitter.com/i/web/status/1…

January 20, 2021
ChannelFutures

Backup and recovery is essential for #cloud-based CRMs @ConnectWise #SaaS #dataprotection #cloudbackup #databackup… twitter.com/i/web/status/1…

January 19, 2021
ChannelFutures

You an #MSSP looking to avoid a #SolarWinds-type breach? @Asigra, @Barracuda, @CynetSystems give advice. Don’t blam… twitter.com/i/web/status/1…

January 19, 2021
ChannelFutures

What to expect in 2021 @Webroot #cybersecurity #MSP #remoteworkforce #remoteworking #Carbonite… twitter.com/i/web/status/1…

January 19, 2021
ChannelFutures

From #itautomation to #workfromhome, a look at 2021 trends from @BitTitan. dlvr.it/RqwFZg https://t.co/EkCeJVNAPo

January 19, 2021
ChannelFutures

Are you helping your clients with #cloudgovernance? Now is the time. @CloudSphereAI @fortanix @MontyCloudInc… twitter.com/i/web/status/1…

January 19, 2021
ChannelFutures

.@StratusAwaysOn announces new #partnerprogram for VARs. #edgecomputing dlvr.it/Rqvrxf https://t.co/vcLw8e4Ob6

January 19, 2021
ChannelFutures

bit.ly/3bSd4nD twitter.com/DigiRobot/stat…

January 19, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X