Microsoft Offers $25 in Apps with Windows Phone 7 Purchase
A desperate attempt or a brilliant marketing move? Microsoft is now offering $25 in Windows Marketplace credit for purchasers of a Windows Phone 7 phone. But there’s a catch: Despite this being a digital world we live in, Microsoft is going about the credit in a decidedly old-school fashion …
On the Windows Phone blog, Microsoft announced …
“Through the end of the year, we’re giving a prepaid $25 app card to anybody who buys one of the great new Windows Phones now on sale. The prepaid card makes it easy to jump start a new app or game collection. If you’re thinking of leaving your current smartphone (I won’t mention any names) … it [can make it] easier to replace apps you’ve already paid for.
Cute and cheeky, Microsoft. But there’s a problem: Buyers have to jump through some hoops to get that $25. First, they have to submit their phone number and IMEI number to Microsoft. Then, they have to wait for the card to show up in the mail. There’s no automatic code or instantaneous redemption — users actually will have to sit tight and wait for that plastic card to show up so they can get their code and input it in their phone to get that $25 worth of credit. Not exactly streamlined. And would this ploy really attract more people to buy Windows Phone 7 devices?
Maybe. I think Microsoft’s moves are smart in attracting the people upgrading from a standard “feature” phone to a swanky new “smart” phone. But I certainly don’t think people will be converting to Microsoft’s OS anytime soon. iOS users tend to be pretty loyal, as are Android enthusiasts. If anything, expect some disillusioned Android users migrating from old and unsupported Android devices. It will be more interesting to see how Windows Phone 7 adoption grows (or doesn’t) after the holiday season.
The good news is, this offer is good until February 2012, so those holiday recipients of Windows Phones can get a little more love out of their new gadget, even if they really wanted an iPhone 4S.