Lenovo Inks Deal with SED to Move Deeper into the SMB Space
Lenovo is feeling bullish on its SMB channel strategy, especially when it comes to its hardware. To kick up that Lenovo momentum, the company has inked a deal with distributor SED International to bring a slice of Lenovo’s portfolio to SED’s U.S. resellers. How will that expanded footprint shape Lenovo’s channel presence? Details follow …
SED International isn’t offering the entire lineup of Lenovo hardware, but SED’s reseller network now has access to ThinkPads, ThinkCentre desktops, IdeaPads and various other Lenovo laptops. The first available products in those categories will be Lenovo’s ThinkPad Edge and SL notebooks, the ThinkCentre A70z all-in-one unit and the Lenovo G Series laptop.
Of its choice of SED as a new distribution partner, Lenovo noted it can help bring Lenovo’s business products to resellers and companies that do “small-business computing” — an area which, according to Lenovo, needed some more attention.
The new distribution agreement comes as Lenovo cites a CompTIA study that predicts increased spending by SMBs on technology in the next year — especially in the area of streamlining and simplifying networking and mobility as they strive to improve customer satisfaction.
SED sees the new distribution deal as a fulfillment of SED reseller needs, while also expanding SED’s own growth opportunities through an expanded lot of SMB options. SED boasts more than 10,000 partners that resell consumer electronics, custom e-commerce solutions and more. By adding Lenovo’s SMB computer portfolio, SED partners can ostensibly create better package deals for potential customers.
Meanwhile, check out Lenovo’s other SMB moves, most notably its new financing options for SMB VARs.