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 Channel Futures

Technologies


Google Chrome: The New Front End to Managed Services?

  • Written by Joe Panettieri 1
  • September 2, 2008
When I got off a flight Tuesday evening, an email from Nicholas Vossburg, CEO of TechAssist, a managed service provider, awaited me. Vossburg wanted to chat a bit about Google Chrome -- the search engine giant's new Web browser.

Google Chrome Web BrowserWhen I got off a flight Tuesday evening, an email from Nicholas Vossburg, CEO of TechAssist, a managed service provider, awaited me. Vossburg wanted to chat a bit about Google Chrome — the search engine giant’s new Web browser.

If you’re a managed service provider, don’t view Chrome in a vacuum. It’s more than an alternative to Microsoft Internet Explorer, Apple Safari and Firefox (the popular open source browser). Chrome is part of a bigger Google strategy involving software as a service (SaaS), cloud computing and mobility.

Think about these three software platforms for a moment:

  • Google is developing Software as a Service (SaaS) applications — Google Apps — that more and more universities and enterprises are testing or deploying.
  • Google Android, an open source operating platform for mobile devices, is expected to ship late this year.
  • And now Google is developing Chrome, a next-generation Web browser that in some ways could compete with Windows.

I spent early 2008 warning MSPs that they would soon need to support non-PC devices, particularly Windows smart phones and Apple iPhones. Not by coincidence, MSP-oriented software applications like Autotask LiveMobile run on some smart phones, and a growing list of MSPs (such as Azaleos) were way ahead of the curve with iPhone support.

Get to Know Google

Today, I’m strongly recommending that MSPs at least kick the tires on Android, Google Apps and Chrome. Whether used separately or in tandem, the three Google offerings could change the rules of corporate servers, desktops and mobile devices.

Still skeptical? Consider these perspectives:

  • TechCrunch, one of my favorite daily reads, considers Chrome to be Google’s Windows Killer.
  • Wired calls Chrome “The Secret Project to Crush IE and Remake the Web” (thanks to Vossburg for the link).
  • And GigaOm says “Google Browser Puts the Cloud to Work“

Generally speaking, I think most MSPs grew up following — and obeying — Microsoft in the small business software market. It’s time to break with tradition and hedge your bets. Branch out and more aggressively examine new software approaches from Google, open source providers and other companies that aren’t tied to the Windows legacy.

I’m not suggesting that you abandon Microsoft. Nor is Chrome a guaranteed hit. But ignoring Google certainly seems like a foolish strategy at this point for SaaS and managed services pros.

Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs Technologies

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3 comments

  1. Avatar Shane September 3, 2008 @ 11:28 am
    Reply

    Joe –

    Great post and I’ve been using Chrome since it was available and I have to say, it is the fastest and best experience I’ve ever had with a browser to date. I digress.

    I completely agree with you about thinking outside the Microsoft box and it makes me wonder about supporting “open source” applications/OS’s. Are other MSP’s adopting this and profiting? I have seen a few that are beginning to include “Google Apps Management” in their offerings and I wonder how that is actually panning out? Is this a trend or a fad? Consequently, do any MSP’s see profitability or just value add?

  2. Avatar Joe Panettieri September 3, 2008 @ 1:27 pm
    Reply

    Shane: Good to hear from you. Here are a few thoughts…

    1. Open Source: You’ll find that Untangle is having a lot of success lining up MSPs to support the company’s open source security offerings. Also, some VARs are becoming SaaS providers that host SugarCRM (open source CRM), Zimbra (open source email), MySQL (database) and the list goes on. Lots of activity for open source SaaS.

    2. Google Apps: I think it’s very, very early in the Google Apps game. Check out this Google video explaining how Google Apps relates to VARs and MSPs.

    I would also recommend keeping an eye on Zoho, a Google Apps rival that has strong links to the managed services industry. Full disclosure: Zoho’s parent (AdventNet) sponsors this site but I’ve been a Zoho advocate and watcher for about two years … so my tracking of the company pre-dates MSPmentor.

    Again, it’s very early in the Google Apps game. But ignoring this market shift would be foolish.

  3. Avatar chrisrjrose September 4, 2008 @ 12:23 am
    Reply

    Someone should look under the hood of Google Chrome a little more. Its just a reskinned FireFox. They changed the options and the look. It works well, however I expected more.

    Maybe there is more to come, but I use iGoogle and the Google Toolbar now and like some of the functionality for quick access to search, gmail, and the bookmarks. I have given up using IE and Firefox to store bookmarks, I’ll just use Google and their toolbar. But with Google Chrome the only way that I can access my Goolgle bookmarks is through iGoogle. I have to type in or book mark gmail as well… I personally expected MUCH tighter integration with gmail and other Google Apps then what I saw when I tested out Google Chrome.

    Just my 2 cents.

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