DocPath Targets SMB Channel With Document Management Service
DocPath has spent most of its 18 years targeting large banks and insurance companies that need Internet document generation, electronic forms and other document software solutions. But DocPath President and CEO Julio Olivares wants to broaden the company’s focus.One example: DocPath now offers its document technology platform through channel partners as a month-t0-month subscription service with no up-front cost. It’s a move to target SMB’s in Europe, Latin America (from Mexico down to Chile), and the United States.
“We’re targeting the SMB market because they are usually the ones with the financial conflict, not the big banks and big insurance companies. SMB’s have realized that document software is important to them,” said Olivares. “It gives them cost savings and efficiency. But often they can’t afford a document technology service.” Through this new offering, those same SMB’s can sign a minimum one-year contract and pay a flat montly fee for the service, which includes the software, installation, maintenance and support. Ultimately, they’re going to see a quicker ROI than they would through a traditional longer-term agreement that DocPath offers.
Olivares said DocPath began hearing a demand for such a service from its clientele about a year ago. The service has been around for three months and five clients have already signed month-to-month deals, with more on the way. The new offering is also a way to gain traction in the U.S. Market, where DocPath acquired the computer services company Resolutions back in 2008. Resolutions specializes in document technology for IBM’s AS/400. It had been using DocPath’s technology for years, so when Resolutions started having financial problems, DocPath swooped in and acquired the company. At the time Resolutions had over 300 customers. It was a quick and cost-effective way for DocPath to gain a U.S. client base.