https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Technologies


Bridge

Day 1 of Cisco Partner Summit 2018: ‘The Bridge to Possible’

  • Written by Lynn Haber
  • November 13, 2018
Partners met the new chief sales and marketing officer, heard about new products and learned about the new brand campaign.

CISCO PARTNER SUMMIT — In a very product-oriented Day 1 keynote, Gerri Elliott, Cisco’s new chief sales and marketing officer, took the lead by introducing herself to the 2,000 or so partner attendees in the room with her and the thousands more worldwide who were attending virtually. She also introduced the company’s new brand campaign, “The Bridge to Possible.”

Elliott has been a customer, a partner and a competitor of Cisco’s for many years. Now she’s a new face there, in a new role that combines sales, partner teams and marketing under one organization. 

Gerri Elliott

“With our partners, we make the impossible possible for our customers,” she said. “We’re in one of the most opportunity-rich periods in history. Coupled with your expertise, your solutions — the opportunity is breathtaking.”

Although the morning keynote was hosted by Oliver Tuszik, the new senior vice president of Cisco’s global partner organization, partners only got glimpses of him. They’ll have to wait until tomorrow morning’s keynote to get to know the new channel chief a bit better and hear about his strategy for the partner organization

Oliver Tuszik

Tuszik has attended 15 Cisco Partner Summits, but this was the first time he’s been on stage. Introducing Dave Goeckeler, Cisco’s executive vice president and general manager, networking and security, Tuszik noted that ““The agenda will start with the first big highlight, the one I always love and the one that’s at the heart of Cisco — technology.”

Goeckeler discussed how Cisco is building the Cisco Multi-Domain Architecture that securely connects any user, on any device, on any network to any application, no matter where they are.

Dave Goeckeler

The touchpoints for Multi-Domain Intent-Based Architecture include the campus, branch, the WAN, the data center, cloud providers, service providers and security — all previously thought of as individual parts of the network

“This architecture is bringing all of these together to interconnect every domain and make the network end-to-end, like one big software system,” Goeckeler said. “It’s an opportunity for all of us to go back and help our customers adopt this technology.”

Goeckeler later shared the stage with Bob Wise, general manager, open source container services, AWS, to talk about Cisco’s first hybrid solution for Kubernetes on AWS, announced last week.

Cisco introduced the Catalyst 9200 series switches and the Catalyst 9800 series of wireless LAN controllers built for intent-based networking. Cisco has merged its WLAN portfolio under Catalyst brand. The Catalyst 9200 series switches includes three models. The 9800 series of WLAN controllers include, five on-premises models and two software-based offers.

Attendees heard about Cisco’s AppDynamics Visibility Pack, which provides visibility and business context to applications running on Cisco infrastructure, proactively identifies and isolates problems, and mitigates many of the risks associated with migration and adoption.

They also got a demonstration of Duo Security. Cisco acquired Duo for about $2.35 billion, recognizing the fit for its intent-based networking strategy.

Susie Wee, vice president and chief technology officer of DevNet Innovations at Cisco, told partners they should get to know DevNet. It’s free and partners can use the DevNet assets to build the developer skills they need. “It gives partners a new way to innovate and differentiate,” she said.

Susie Wee

Cisco partners who embrace Cisco DevNet, see 10 percent more growth over those who don’t. Wee told them. She also talked about DevNet Exchange, a place where partners can contribute applications and draw on the software.

Wee is the co-founder and lead of the Cisco developer program, which boasts more than 400,000 developers in three years.

Other technology advancements addressed in the morning keynote were SD-WAN and security integration and Cisco’s collaboration news.

While there was no mention of it, Michelle Chiantera, Cisco vice president, global partner marketing and voice of Cisco Marketing Velocity, is out and Boon Lai, is in. Lai, chief marketing officer and general manager digital IoT, technology and consumer previously held the title of vice president, global marketing for the collaboration business. He’s been with Cisco for almost two years. Chiantera, an 18-year Cisco veteran, is now vice president, Americas marketing and communications

 

Tags: Agents Cloud Service Providers MSPs VARs/SIs Strategy Technologies

Most Recent


  • ThreatLocker Zero Trust World Day 2 2023 Feature
    Zero Trust World 2023: ThreatLocker Unleashes Ops Threat-Detection Tool
    ThreatLocker also will be rolling out a new portal.
  • Layoffs
    Telecom-IT Layoff Tracker 2023: Cisco, RingCentral, Microsoft, 8x8, Sophos, More
    The onslaught of layoffs is bleeding over into this month.
  • Job Cuts
    January's Tech Layoff Scourge: Deep Dive Into Channel Impact
    We break down the seemingly daily layoffs impacting various companies doing business in the channel.
  • Cloud Merger
    Bam Boom! Pax8 Buys Cloud Company to Enable MSPs with Microsoft Dynamics
    The purchase will help partners automate clients’ business processes. Rob Rae will play a role, too.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Cloud Phone
    AT&T to Offer Up to 1 Million Customers Cisco Webex Calling
  • hurricane season
    4 Things MSPs Should Consider When Prepping for Hurricane Season
  • edge computing
    'Challenging Results' for MSPs in Channel Futures' Exclusive Quarterly Survey
  • Cloud Computing
    'No Drama'? Microsoft Status as SAP-Preferred Cloud Partner Fades

Upcoming Events

View all

Channel Partners Conference & Expo

May 1, 2023 - May 4, 2023

Channel Partners Europe

June 13, 2023 - June 14, 2023

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Galleries

View all

Zero Trust World 2023: ThreatLocker Unleashes Ops Threat-Detection Tool

February 2, 2023

Telecom-IT Layoff Tracker 2023: Cisco, RingCentral, Microsoft, 8×8, Sophos, More

February 2, 2023

January’s Tech Layoff Scourge: Deep Dive Into Channel Impact

February 2, 2023

Industry Perspectives

View all

How to Break Through the Growth Ceiling

February 1, 2023

5 Things to Look for in a UC Partner

January 31, 2023

The Benefits of Hiring an Investment Bank

January 30, 2023

Webinars

View all

Next-Generation MSP Platform: The Building Blocks for Your Business

February 15, 2023

How To Boost Your Business With White-Label UCaaS

February 28, 2023

Security Secrets of the MSP 501: How to Be a Cyber Leader in 2023

December 15, 2022
  • 1

White Papers

View all

6 UCaaS Reseller Challenges and How Real World Businesses Solved Them

February 1, 2023

Frost Radar: North American UCaaS Market, 2022

February 1, 2023

The Complete Guide to White-Label UCaaS for Reseller Success

February 1, 2023

Channel Futures TV

View all

Coffee with Craig and James Episode 117: Cato Networks, Video Killed the Podcast Stars

Retired Astronaut Capt. Scott Kelly Previews His CP Expo Keynote

December 21, 2022

Fusion Connect Eyes Future with Intrado UC, Managed Network Customers

September 23, 2022

RingCentral Focused on Hybrid Work, Microsoft Teams, Other Integrations

September 23, 2022

Twitter

ChannelFutures

Day 2 of #ZTW: @ThreatLocker unveils new Ops threat detection tool. dlvr.it/Shs93Y https://t.co/dAnj6IUiF2

February 3, 2023
ChannelFutures

.@broadvoice appoints a channel vet as new program leader. Before joining the company, he had risen through the ran… twitter.com/i/web/status/1…

February 2, 2023
ChannelFutures

More activity over at @Pax8 (which just hired @RobTRae): the #cloud marketplace firm has purchased @BamBoomCloud.… twitter.com/i/web/status/1…

February 2, 2023
ChannelFutures

.@SamsungMobile launches #GalaxyS23 phones, new #GalaxyBook3Ultra at Samsung Unpacked. dlvr.it/ShrW8G https://t.co/DloltwdMsE

February 2, 2023
ChannelFutures

The new partnership between Channel Futures and @ITExchangeNet is poised to benefit the partner community.… twitter.com/i/web/status/1…

February 2, 2023
ChannelFutures

.@JuniperNetworks announces transition to “solution building outcomes," addresses pain points around quoting, prici… twitter.com/i/web/status/1…

February 2, 2023
ChannelFutures

Day 1 of #ZTW23: @ThreatLocker hopes attendees walk away smarter about #zero trust and cybersecurity.… twitter.com/i/web/status/1…

February 2, 2023
ChannelFutures

6 UCaaS Reseller Challenges and How Real World Businesses Solved Them dlvr.it/ShpCHp https://t.co/Av6eJmYnnF

February 1, 2023

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X