Avaya’s Aural Aspirations Accelerated Amid Aurix Acquisition
Avaya has scooped up another one. This time, it’s Aurix, a communication collaboration company that provides a “phonetic audio search engine.” What does this mean for the UC landscape, and what else will Aurix bring to the table? Listen up and read on …
Avaya has picked up Aurix in a effort to bring Aurix’s speech analytical capabilities to Avaya’s UC portfolio. The technology will allow a user to type in a word or phrase — even something complicated — and Aurix will spit out a backed-up audio recording of what the user was looking for. U.K.-based Aurix will now be a wholly owned subsidiary of Avaya, with Avaya planning on integrating the technology into Avaya’s Contact Center, among other UC technologies.
As eDiscovery and compliance needs increase, finding audio recordings fast is critical to fulfilling a successful audit or legal request. There’s a small part of me, however, that thinks Avaya scooped up Aurix because — like Apple with Siri — Avaya believes speech recognition is the next big thing. You don’t talk to Aurix to perform the search, but it’s a logical next step if Aurix can understand recordings well enough to turn a text-based query into a result.
Avaya should be closely watched, by both partners and customers alike. Recently, Avaya has acquired Sipera for enhanced security and “borderless UC” in addition to making some strategic distribution agreements.