The Master Agent Model Is Taking Off in Europe

Despite being a fixture in the U.S. channel, the master agent model has encountered problems getting established in other markets. But over the last 12 months, the model has taken off in Europe. So what’s going on? And what does this mean for channel partners?

In this report, we examine the master agent model, the challenges and benefits it offers partners in the European market and the causes behind its recent rapid growth.

We will look at:

• Conflicts and commonalities between the U.S. and European markets
• The role of UC in accelerating adoption.
• Can continued growth be expected?

About the Author

Christine Horton is a London-based contributing editor for Channel Futures. She writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now a regular contributor to leading channel and business publications.