It’s Way Past Time to Get Rid of the Term ‘Master Agent’

… a power differential that both denies the reality of the partnership (more on that later) and invokes a term reminiscent of one of the uglier moments of human history? Master? There are very few contexts in which that term is used, the most common of which is the master of the enslaved peoples. Seriously, we are once again in an overdue moment about having discussions about race, systemic inequality and how to make the world more fair for everyone.

I know what you’re thinking. “But Dave, you are a middle-aged white dude, our industries’ most important and valuable resource. What will happen if things get harder for you?” I appreciate your concern, but trust me, I and all the other old white dudes will be fine for one simple reason. We don’t need to take anything away from anyone to make things better for historically underrepresented gender, racial, ethnic and LGBTQ+ groups. We simply need to expand the tent, listen to more voices and hire people who may not look, think or act exactly like us. This will give us fresh perspectives, generate new ideas and ultimately add fuel to the rocket ship of growth that we are all building together. Embracing a term that calls back to times of slavery is not a way to signal our openness.

Speaking of together, we all have absorbed this language, and it’s part of our vernacular. But have you ever tried to explain it to someone from outside of the industry? This brings me to my third point. It’s kind of strange, don’t you think? If you repeat the jargon master/sub to someone outside of the space, they will either respond, “Seems a little plantation-ey” (see above) or, to directly quote my friend, TBI president Geoff Shepstone, from the article, “It’s a little creepy.”

Now, this is not a judgment on how you choose to live your personal lives and any peccadillos or preferences you may have; we have lots of very interesting people in this industry, and I hope we keep it that way! I once explained the master/sub terminology to someone who replied, “Oh, you mean like BDSM?” (If you do not know that acronym, please, for the love of your job, do not look it up on a work device.)

I don’t know about you, but I would prefer that my industry vernacular conjures images of helping people communicate, solving complex technology problems and making the interwebs work.

Not an Accurate Description

Lastly, I do not consent to the terms master/sub, nor do I consent to the relationship those terms embody. I, like many thousands of people in the industry, am neither submissive nor subservient to any organization. Like many of you, I broke free from the stifling, constrictive world of big business because I believed I could create something better. With the help of my team, the encouragement of so many in this industry full of amazing people and the love and support I receive from my family, we have. I am always in awe of all of the awesome entrepreneurs, big thinkers and dream manifesters I meet in this business.

The one thing we all have in common is that we serve our families, our customers, our teams and our communities, but we are never subservient. In many ways, we the partners and the technology services distributors are part of the same team. Our relationships matter, and we are all better together. We deserve a term that honors all of that.

In closing, I would like to be unequivocal: It is time to end this “debate” and start a new one. Mainly, what should we call ourselves? I have seen some suggestions starting to fly around, but I think when the community starts to discuss it, we will come up with something great. This community is creative and innovative, and we can do better. We need to make a change now. I look forward to the conversation and, as always, to the future of this awesome industry.

Dave Dyson is CEO of Eclipse Telecom, a provider of telecom consulting and management for midmarket and enterprise companies in cloud, mobility and connectivity.