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8×8 Signs Sandler Partners as Partner Earnings Jump 38%

  • Written by James Anderson
  • May 26, 2021
Partners accounted for 40% of the vendor's annual recurring revenue in Q1.

8×8 just signed a new partner to sell its integrated UCaaS and CCaaS offering.

California-based distributor Sandler Partners inked a deal with the vendor. As a result, Sandler Partners agents can sell 8×8’s platform, which includes voice, chat, meetings and contact center. Both employees and customers can harness the platform, which 8×8 dubs experience communications as a service (XCaaS). 8×8 announced the new deployment model in an effort to “erase the boundary” between UCaaS and CCaaS.

Sandler, Alan_Sandler Partners

Sandler Partners’ Alan Sandler

“The demand for unified communications and contact center solutions has skyrocketed, as many businesses have shifted to hybrid work environments. 8×8 offers a single-vendor UCaaS and CCaaS solution, and we are thrilled to add them to our growing portfolio of top providers,” said Alan Sandler, managing partner and founder of Sandler Partners. “This partnership with 8×8 will allow our partners to help their clients facilitate and enhance a better employee and customer experience.”

8×8’s Open Channel Program includes direct selling agents, connectivity service distributors (otherwise known as master agents) and VARs. 8×8 distribution partners also include TBI, Avant and Intelisys.

Keep up with the biggest master-agent news in our latest roundup.

Signing with Sandler Partners theoretically extends 8×8’s sales reach by 9,000 partners. Sandler, founded in 2003, works with agents, VARs and MSPs.

8x8's John DeLozier

8×8’s John DeLozier

“The channel has been essential in guiding organizations along their digital transformation journey as they move off legacy, on-premises communications and customer engagement systems. 8×8 XCaaS delivers a single cloud communications and contact center platform that enables our channel partners to take advantage of this transformational shift and capitalize on a major growth opportunity,” said John DeLozier, 8×8’s senior vice president and global channel chief.

Earnings

The channel is playing a growing role in 8×8’s strategy.

According to 8×8’s last earnings report, channel partners accounted for 40% of the company’s annual recurring revenue (ARR) in the first quarter. Moreover, channel ARR grew 38% from the first quarter of 2020. In addition, 8×8 reported 1,264 active channel partners in the first quarter, representing a 22% year-over-year increase. Channel partners also drove five out 8×8’s 10 largest new bookings.

“Our partners, and the strong and trusted long-term relationships they have built with their customers, are driving our channel-first success,” DeLozier said.

Sandler has signed multiple suppliers this year, including Momentum Telecom and BCN.

We are thrilled to share our strategic partnership with @SandlerPartners to help provide their more than 9,000 technology partners with 8×8 #XCaaS, our combined offering of #UCaaS and #CCaaS on a single platform. Read more in the release: https://t.co/aQJRlqqBKC #8x8PartnerLove pic.twitter.com/gzgYzG3Zjc

— 8×8 (@8×8) May 26, 2021

Want to contact the author directly about this story? Have ideas for a follow-up article? Email James Anderson or connect with him on LinkedIn.
Tags: Agents Business Models Channel Chatter Cloud New Products & Services New/Changing Channel Programs Strategy Technology Solutions Brokerages Telephony/UC/Collaboration

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