MSPs: Digital Transformation May Sound Silly, But It Can Help You
“Digital transformation” is one of the most confounding buzzwords in IT today.
However, it is a concept that MSPs need to master.
Here’s what digital transformation means for MSPs and how it can benefit their businesses.
I’ve always thought digital transformation was a strange concept because it’s a newish term for an idea that is very old.
Digital transformation has become a popular term in just the past couple of years.
If — like most people — you define digital transformation as the use of new technologies to update the way your business runs, the term doesn’t describe anything very novel or innovative.
Businesses have been embracing computers and digital technology as a source of innovation for decades.
It’s not as if it has only been in the past couple of years that people suddenly began realizing that digital innovation is good.
Digital Transformation and MSPs
Still, even if you think of digital transformation as a rather silly term, you have to play the digital transformation game if you’re an MSP.
Playing the game means staying on top of the latest digital technologies — such as containers, serverless computing and advanced cloud architectures.
It also means understanding the value of these technologies, educating clients about them and — most important of all — helping to implement them.
After all, MSPs have a unique role to play in the digital transformation trend. For many businesses, MSPs are the enablers of digital transformation.
If a business lacks the in-house expertise to implement a new technology, MSPs can offer that technology as a service.
In this respect, the current vogue surrounding digital transformation presents an opportunity for MSPs.
Pitching Managed Services as a Digital Transformation Strategy
MSPs also face an opportunity in that managed services themselves — no matter which types of technologies they entail — can be seen as an enabler of digital transformation.
In other words, MSPs can make the case that digital transformation is not simply about adopting new technologies.
It also involves embracing new processes and architectures that allow businesses to make more effective use of technology, including consuming technologies as a service.
This is an important point for MSPs to make to businesses seeking to achieve digital transformation. While the managed services concept is certainly not new, it has renewed relevance within the context of digital transformation.
If, like me, you think that digital transformation is kind of a silly term, more power to you.
That doesn’t mean you can’t leverage it to help you advance in the managed services world — or to deliver real value to your clients by providing the technologies and service models they need to enable their own digital transformations.