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Question: If you're a managed service provider that resells laptops and other hardware to your customer base, how do you promote your company brand over the hardware maker's brand? The answer comes from MJ Shoer, president of Jenaly Technology Group, a managed service provider in New Hampshire.
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Question: If you’re a managed service provider that resells laptops and other hardware to your customer base, how do you promote your company brand over the hardware maker’s brand? The answer comes from MJ Shoer, president of Jenaly Technology Group, a managed service provider in New Hampshire.
During a recent ConnectWise user group gathering in Rhode Island, I noticed Shoer had wrapped up his laptop with his own company brand. Shoer turns to www.schtickers,com for laptop skins and other simple items that help keep his brand in front of customers’ eyes.
Of course, Shoer isn’t the first guy to put his corporate brand on third-party hardware. And he certainly won’t be the last.
I realize MSPs and VARs have long leveraged car wraps and auto wraps to promote their brands. But if you’re getting into Hardware as a Service (HaaS), I wonder: Will you start wrapping the hardware in your own brand?
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