Media relations can be complicated, but it doesn’t have to be.

Following some basic rules can jumpstart a media relations campaign or fix one that’s not working as well as you expected.

We’ve prepared a list of eight tips that all PR pros know, but any business owner or marketing manager can use to keep media relations activities on track.

About the Authors

Henderson is senior partner and Freymuth is managing partner with BuzzTheory Strategies, a marketing and strategy consulting firm specializing in the channel.

Henderson has more than 25 years of marketing, communications and content development experience in the technology industry.

Freymuth is a strategy and marketing executive specializing in high-tech markets, disruptive and rapidly evolving technologies and value generation.