Indicative on Thursday said it has raised $2 million from investors to help speed up growth in several areas of the company. The New York City-based company provides a cloud-based insights platform for mobile and Web businesses. Indicative’s dashboard includes features such as a data manager, a real-time event analyzer, bookmarks, a user analysis tool, revenue tracking and graphic annotations. Users can select what they need.

“We are focusing on adding to the engineering, growth, and support teams,” said Jeremy Levy, co-founder and CEO of Indicative, in an interview with Talkin’ Cloud. “We want to accelerate the buildout of the platform as well as growth our sales and marketing organization while maintaining outrageously great hands-on support for our customers.”

Acadia Woods Partners led the seed funding round, with participation from Bertelsmann Digital Media Investments, Jonah Goodhart, Matthew Grodin, Brett Gough, Nils Johnson, Jamie Knall, David Reich, John Rigos, David Rose and Eduardo Vivas.

“We will raise a larger financing round as needed,” Levy said. “We are also generating revenue from customers paying for subscriptions to our service.”

Indicative’s platform enables customers to perform analysis across their customer acquisition, conversion and retention lifecycle. Some of its largest customers include Gust, Splash, Bloglovin’ and Decisive.

“We have a lot of exciting things planned,” he said. “The big ones include rolling out a new version of our user analysis tool, making all our tools even more seamlessly interconnected, and expanding our content creation efforts to help our customers get the maximum value out of our product.”

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