Startup Builds Channel for SaaS Pricing Tool
You’ve heard of infrastructure as a service, platform as a service, and software as a service. BlackLocus, a venture-backed company with operations in Austin, Texas and Pittsburgh, Pa., adds something else to the mix: pricing as a service. The offering is geared toward online retailers: BlackLocus’ service analyzes price competition for a merchant’s wares. The company says the resulting insight into the competitive landscape helps online stores optimize pricing and rank favorably in price comparisons.
MSPs and VARs that host shopping cart software could become a channel for BlackLocus. Rodrigo Carvalho, the company’s chief executive officer, said BlackLocus is in discussions with what he described as major shopping cart platforms. The company aims to integrate its product into the shopping cart systems, a task that Carvalho said is scheduled for completion by October 1.
Carvalho said that perhaps half of the company’s sales will come through ties to shopping cart platforms. He said he is also considering putting together an affiliate program, which would pay commissions for new customers.
BlackLocus recently raised $2.5 million in Series A funding. Texas-based DFJ Mercury and Silverton Partners co-led the round, with additional investment from from Innovation Works in Pittsburgh.
Off hand, BlackLocus’ price-optimization service seems like a useful add-on for an MSP and VAR e-tailer customers.