Google Cloud Makes Its Pitch to Retailers
… live without AWS.
But Google Cloud, Azure and others are making their pitches. Azure earlier this year touted the work it’s doing with both Walgreens and Kroger, the national grocery chain, while also already working with such companies as Walmart and Gap. At Google Cloud Next, Kurian talked about the work Google Cloud is doing with national department store chain Kohl’s in developing a seamless omnichannel retail effort that includes digital, mobile and the more than 1,150 brick-and-mortar stores.
“Kohl’s recognized the opportunity to take on a cloud partner to help drive the improvement of the speed and reliability of their operations, while they focused on a number of innovations to deepen customer experiences,” Kurian wrote in a blog.
Endpoint Technologies’ Kay said that in the long run, the retail business won’t be a huge one for Google Cloud. Kurian, who took over the top spot at Google Cloud late last year after more than two decades at Oracle, has been vocal about the company’s plans to go after more enterprise business, but retail will be part of that effort.
It also will open up more avenues for Google Cloud’s channel partners, he said. Google’s strength is more in developing software rather than managing services and support around infrastructure for customers. Rather than having to manage tens of thousands of customers, it’s easier to work with 10 or 15 major channel partners who can give the support and services that end users need, the analyst said.