Enterprise vs. SMB Priorities

Hilary Fox, CEO of the advisory firm Advoda, pointed out that the study focused on the enterprise market. She said Advoda is seeing markedly different SD-WAN trends in the nterprise compared to among SMBs and mid-market.

“Specific to the enterprise market segment, we are seeing security and flexibility (agility) as the primary drivers (or inhibitors) for change from a legacy WAN infrastructure. Cost compression is always a consideration but rarely the driver for change,” Fox told Channel Futures.

“A primary concern legacy telco companies are struggling to overcome in this area are that few enterprises trust that a telco is best suited to effectively manage this security element and there is a desire to segment network from SD-WAN/SASE licensing and management to maintain leverage and flexibility on the network services side,” she said.