You Need to Find Your Niche
The era of being all things to all people has come to an end, April says. You thus have to find a niche to stand out in today's market.
Her advice? Define your business in one or more of three key areas.
"You can develop a vertical market expertise, focus on a particular customer segment or specialize around a particular technology," April says. "The companies that I know that develop repeatable sales around a defined niche tend to outperform their peers."
How are they doing it? Some have pursued their own IP development while others have pursued deeper relationships with key vendors.
The era of being all things to all people has come to an end, April says. You thus have to find a niche to stand out in today's market.
Her advice? Define your business in one or more of three key areas.
"You can develop a vertical market expertise, focus on a particular customer segment or specialize around a particular technology," April says. "The companies that I know that develop repeatable sales around a defined niche tend to outperform their peers."
How are they doing it? Some have pursued their own IP development while others have pursued deeper relationships with key vendors.
