Xiaomi Branches Out into Drone Market
Chinese electronics company Xiaomi is getting into the drone market with the release of a remote-controlled device equipped with a 4k camera for under $500. Typically, drones with high definition cameras sell for close to $1000, making Xiaomi’s offering a “budget-priced” device with premium features.
Why It’s Good for the Channel: If Xiaomi is successful in selling drones, other companies may follow suit. An influx of IoT-enabled devices like drones is also bound to create a burgeoning secondary market for software and hardware companies capable of servicing said services. Like Xiaomi itself, which is branching out into new markets to increase profit margins, perhaps channel partners can also broaden their horizons with the addition of drone management and security to their portfolios.
Chinese electronics company Xiaomi is getting into the drone market with the release of a remote-controlled device equipped with a 4k camera for under $500. Typically, drones with high definition cameras sell for close to $1000, making Xiaomi’s offering a “budget-priced” device with premium features.
Why It’s Good for the Channel: If Xiaomi is successful in selling drones, other companies may follow suit. An influx of IoT-enabled devices like drones is also bound to create a burgeoning secondary market for software and hardware companies capable of servicing said services. Like Xiaomi itself, which is branching out into new markets to increase profit margins, perhaps channel partners can also broaden their horizons with the addition of drone management and security to their portfolios.
