The RingCentral ‘Model’

Wildix’s Alberto Carlos Benigno, said “vampire vendors” are still out there stealing partners’ customers and monetizing them for themselves.

“It’s the RingCentral model,” he said. “Build alliances with other older vendors to purchase their channels, cut them out and then take over that existing customer base. They take you out of the exchange completely because they go right to the end user without you. They don’t want you as a partner, but they take your customers anyway. And what if you refuse to give them your [prospect] portfolio? They’ll just buy the information from carriers and SIP providers because SIP providers know your customers’ contact information.”

These vendors are trying to win the war with transactional sales, “hypnotizing” customers with deep discounts and solutions that lack any real value, Benigno said. Partners can now take control of their own destiny more than ever thanks to Wildix being mentioned in the Magic Quadrant.