TSB Rebrand
The conversation about rebranding the artists formerly known as master agents seemed to reach a conclusion in the fall.
A yearlong debate about how these companies should style themselves reached a measure of consensus when the Xposure Inclusion & Diversity Council announced it was drafting a letter. The letter would ask companies to rebrand themselves as technology solutions brokerages (TSBs) or any other name.
The issue focused primarily on the racial connotations of the word “master,” especially when it describes the relationship between TSBs and their partners.
Companies like Telarus, Jenne and TBI officially announced new branding.
Check out the video of a panel about the rebranding debate.
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