Veeam’s Channel Strategy

CF: What’s your take on Veeam’s channel strategy and partner program? Any changes needed?

LC: During this year’s VeeamON conference, Veeam outlined its channel strategy and partner program for the near future, reporting that 53% of its global business now comes from enterprises, lending itself to a rich range of 35,000 total partners in its channel ecosystem. This growth is an impressive leap from its humble beginnings as a data protection provider for SMBs.

Part of the current strategy involves growth to reach MSPs, hyperscalers and GSIs to support more businesses. At the same time, no partners will be left behind as they grow to support different data workloads. I agree with CEO Anand Eswaran’s decision to keep an open mind to acquisitions to open the doors to more adjacent data protection markets.